Video: Preparing for the Holidays Starts Now

The holidays on Educents have historically been the busiest time of the year. In particular, Black Friday and Cyber Monday are Educents’ highest revenue-generating days. To ensure you are prepared and setup for success, use this checklist to plan ahead. This includes a recorded version of Educents’ Holiday Bootcamp and its key takeaways, plus important dates and reminders to keep you on track.

Educents’ first Holiday Bootcamp for sellers was a success!  In this recorded one-hour session, members of Educents’ Strategy, Marketing, and Seller Account Management team discuss what to expect this holiday season, how you can optimize your storefront to maximize sales, Educents’ 2016 holiday promotional plans, and easy tips for success.



Short on time?  Below are the need-to-know highlights:

  • Consumers begin shopping for gifts in mid-October and report finishing shopping earlier than years past.
  • Mobile will continue to rise, eclipsing desktop in traffic growth.
  • Educents will be hosting a 15% off plus free shipping sale – our biggest sale of the year and it will not affect your revenue!



▢  Upload any NEW products one week before Black Friday by November 18th.  The earlier you can upload your products, the better.

▢  Optimize your products to make sure they are clear, searchable, and mobile friendly.

▢  Check your SPAM and make sure you are receiving notifications and emails from Educents.

▢  Stay on top of your messages from potential customers on Educents.

▢  Consider Educents’ advertising options to boost your sales.

▢  If you are going on vacation, email

Sellers who ship physical items:

▢  Set clear expectations on your shipping methods and turnaround times, especially if the package is unable to arrive by Christmas.

▢  If there is any possibility you will be low on inventory, email to set an inventory limit.

▢  If you are backordered email immediately.


2016 Holiday Season Key Dates:

November 24 – Thanksgiving

November 25 – Black Friday

November 26 – Small Business Saturday

November 27 – Advent begins

November 28 – Cyber Monday or Mega Monday

November 29 – Cyber Tuesday

December 12- Green Monday

December 24 – Hanukkah begins

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Kwanzaa Begins

December 26 – Boxing Day

December 31 – New Year’s Eve

January 1 – New Year’s Day


Educents’ team is here to support you!  If you have any questions, don’t hesitate to reach out.  We love hearing about what makes you successful.  How do you prepare for the holidays?


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