How Pharmtec Corporation prepares for the holiday season

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Pharmtec Corporation is an Ohio-based company who, designs, manufactures and markets a variety of items including My Very Own House®.

My Very Own House is a line of playhouse items that are made from bio-degradable, eco-friendly materials (including recycled content) that are formaldehyde-free and completely recyclable.

All of their playhouse cardboard is sourced, manufactured and assembled in the United States.

 

What are some things you do to prepare your business for the holiday season?

 

1.We work with partners on promotions, to make sure it is as level a playing field as possible.

2. We review channel strategies to avoid issues.

3. We take our best shot at forecasting and plan accordingly with our suppliers / assemblers.

4. Make sure finances are in order.

5. Get flu shots to be prepared health wise for the busy season!

 

Screen Shot 2017-10-05 at 1.54.15 PMWhat else have you learned from running a business over the past 16 years?

 

It consumes the majority of your time and brain power, but the rewards of making a difference are great. You need to be able to make good decisions quickly to deal with the many unknowns and unexpected issues that arise. Have an exit plan.

 

 

How do you prepare for the holidays? Comment below or send your story to sellers@educents.com!

 


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Seller Spotlight: How One Education Business Successfully Shifted Their Focus To The Homeschool Market

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Last month we had the opportunity to tour Know Yourself’s headquarters in Oakland, California. Their team is working on some interesting projects to boost sales and attract homeschoolers that we think you should know about!  Through this post, you will get a glimpse of their creative working space and how they have shifted their focus to reaching homeschoolers, which ultimately led to a 78% increase in sales on Educents.

Know Yourself is on a mission to prepare young people to understand their self worth through innovative content about anatomy, physiology, and psychology. Their team creates beautiful graphic books and subscription kits for all ages which teach children about themselves.  The founder, Nancy Howes, originally started the idea as a personal art project that was inspired by her daughters.  Fast forward to today and Nancy has a full team of creative geniuses who are using their talents to help kids understand who they are.  They also give back — As a public-benefit Corporation (PBC), they have committed to donating 5 percent of annual post-tax profits to organizations supporting the local community, the arts and education.

 

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Visiting Know Yourself’s Headquarters

Know Yourself’s office space is in the heart of Oakland with an abundance of light and growing plants that live between their desks from floor to ceiling. Artwork from their employees and products hang alongside the walls, which include ideas for future curriculum.   It was so inspiring to see their storyboarding process from start to finish for their upcoming subscription kits and we’re really excited to see their new products come to life!

 

“Our office had to support the diverse creative energy that makes up our team at Know Yourself. In retrospect, it’s no surprise we transformed the old space that had been empty for almost a decade before we came. We are in the business of transformation! Transformation of an old but worthy idea like “Know Thyself” to the forefront that it deserves; transformation of the ultra-fun medium of the comic and graphic novel into mainstream educational material, and an open invitation for all to dare to transform themselves into people who live a deliberate life.” – Nancy Howes, CEO and Founder of Know Yourself.

 

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Shifting Focus to Homeschoolers

The team recently began focusing on targeting the homeschool market and has seen huge success.  They reached out to us earlier this year to get their customer breakdown and found that 77% of their buyers identified as homeschoolers.  As a result, they decided to invest in marketing to reach these segments specifically.  Our team at Educents worked with them to strategize and tackle the homeschool market together through the below steps:

  • Create an Attractive Deal:  One key change they implemented was how they package their products.  Through our research and experience with the homeschool market, homeschoolers love purchasing bundles and they especially love saving.  With this in mind, we worked with the Know Yourself team to create a four book bundle for the price of three.
  • Optimize the Listing: We also made sure the product was optimized for search by including keywords in the title and description, such as “Science”, “Anatomy”, and “Bundle”.
  • Boost Marketing:  As part of their investment, we created a blog post and targeted our homeschool market via email notifying the Educents community about the new deal.  As a result, their sales increased by 78% the week of the campaign.
  • Target the Audience:  Through offline marketing efforts, Know Yourself attended one of their first big homeschooling conferences, the HSC Conference, organized by the Homeschool Association of California.  Know Yourself’s Director of Marketing, Carolina Altamirano, said it was a great way to meet homeschoolers firsthand and to learn about homeschoolers’ needs in person.

 

“By engaging with different homeschooling communities, we got to know a wonderful audience that shares our motivations and values. Homeschooling parents are an open minded audience that have quickly embraced our products because they are fun, memorable, and exciting tools to teach science. Most importantly, our focus is Self Literacy, which ultimately will help kids improve their self-esteem.” – Nancy Howes, CEO and Founder of Know Yourself.

 

 

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Needless to say, Know Yourself has been a great partner and seller on Educents.  We’re looking forward to seeing what products they come out with next and we’re excited to continue engaging the homeschool market with them!

 

 


About the Blogger

Hillary UngsonHillary is an Account Manager on Educents’ Operations team. She previously worked in the event world where she helped event organizers increase their online sales. Hillary joined Educents because she loves working with the seller community and is passionate about businesses who are improving education and learning.

 

 


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How Rock ‘N Learn Increased Sales 20x through Educents Facebook Advertising

 Highlights

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  • 20x increase in sales from previous week

  • 7x return on investment

  • Extensive engagement with 978 total reactions, likes and shares

 
 
 

Challenges

 

Rock ‘N Learn, a company that creates fun music-based learning programs and DVDs, is a well-known brand with Educents members. Sales for Rock ‘N Learn on Educents have come somewhat organically, but recently after a month of watching sales decrease week over week, Rock ‘N Learn was looking for a way to turn things around.  Since mothers make up majority of Educents’ sales, the Educents team suggested utilizing the power of their Facebook community of mothers to bring back momentum.

 

Solution

 

Educents ran a Freebie Friday/Markdown Monday promotion on the Educents Facebook page that starts off with a Friday giveaway and Monday Sale.Facebook

The campaign began with the Freebie Friday contest offering 4 DVDs of 1 lucky winner’s choice. To enter to win, Facebook followers could like the post, comment, or share it on their page. The post’s engagement and shares were impressive, and generated great traffic for Rock ‘N Learn’s storefront throughout the weekend.

For those who didn’t win or enter the Freebie Friday contest, the Markdown Monday sale was announced on Educents Facebook page letting followers know that Rock ‘N Learn’s products were 50% off.

 

“We have been thrilled with the results of Rock ‘N Learn’s Freebie Friday/Markdown Monday promotion. Its success has opened the door for us to partner with Educents in other marketing opportunities and build brand awareness for long-term growth. Of all the marketing opportunities, this is what I would recommend first.

What made this promotion so successful for us? I think the first key is to think big and provide a truly compelling offer. We decided to give away 4 DVDs (instead of just one) and let the winner choose from our full product line. This not only made the offer more enticing, it encouraged customers to take a serious look at all the products we have to offer. To follow up, we made the Markdown Monday a steep 50% off. And wow, did we discover the elasticity of demand! Sales soared.”

– Michelle Chandler, Sales & Marketing at Rock ‘N Learn

 

Benefits

 

This campaign resulted in Rock ‘N Learn’s biggest sales week ever on Educents.  Engagement on the posts totaled 544 likes, 293 comments, and 141 shares, giving Rock ‘N Learn extensive exposure with their target audience.

Revenue generated was impressive as well, with a 20x increase in sales from the previous week and a 7.7x ROI on the campaign.

 

How can your business benefit from Facebook?

 

Facebook is currently one of the most powerful and meaningful channels for getting your brand in front of mothers.  Many successful businesses rely on Facebook as their primary revenue driver. It seems easy enough to schedule a few posts a day about your product to generate steady traffic and revenue, but it’s no walk in the park.

Leveraging Facebook’s potential can be really difficult– building a quality following and newsfeed is time consuming, Facebook algorithms can prevent your posts from reaching your full audience, and you have to compete with the hundreds to thousands of marketing messages mothers see each day.

This is where Educents can help. Our dedicated social media team has developed a significant following that is highly engaged making our weekly reach between 2 and 3 million mothers.  Educents has reached this success by posting blog reviews from influential mothers, sharing funny content mothers can relate to, and hosting weekly contests and surprise sales like Freebie Friday and Markdown Monday. The Educents Facebook community continues to thrive and grow.

 


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“I must say Educents has done an excellent job growing a vibrant community on social media with engaging content. However, I did not realize how powerful it was until our Freebie Friday/Markdown Monday promotion.”

– Michelle Chandler, Sales & Marketing at Rock ‘N Learn

 

 

We have a few different options to choose from for marketing your storefront and products via the Educents Facebook page. To learn more, you can click here to see the full range of options, or email Kathryn@Educents.com to develop a custom plan and strategy.

 

 


 

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Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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