How to Rock Sales this Back to School Season

back to school sale educents 207

 

Back to School sale season at Educents

 

We’re hosting a sitewide back to school sale from July 10th – August 27th! Customers will receive an additional 10% off their purchase at this time with the code “BTS”.

 

What you should know:

 

1. Educents is covering the 10% discount during Back to School season, so you will not lose 10%.

2. Back to School sale season is one of our best selling seasons, with the exception of Black Friday/Holidays.

3. Customers must use “BTS” in order to receive the 10% Educents discount

4. Sellers who offer free shipping see higher impressions, page views, and sales.

5. Sellers who offer competitive prices with a lower price point than other sites or sellers who offer an exclusive product to Educents sell more frequently.

6. Cross-promoting your store on social media helps to boost engagement, page views, and long term growth.

 

Free Shipping

 

Sellers who offer free shipping receive higher impressions, page views, and sales. Our customers love free shipping. When you mark your products as “FREE shipping” on Educents, you will receive a tag that says “Free Shipping” that makes your product stand out. Customers can also filter their searches to view all products that offer “Free Shipping”.

For a limited time, we’re offering to update your shipping preferences for you* to FREE shipping during Back to School season. You can offer free shipping during the full Back to School sale season or for a limited time.

Sign up today for a bulk update to free shipping.

*Must have at least 10 products in your account to qualify. If you have under 10 products, you can also update your products to free shipping from your seller dashboard.

Note: When offering Free Shipping, you will not receive a shipping reimbursement for products marked with Free Shipping. Customers do not pay for any shipping fees, therefore there is nothing to reimburse.

 

free shipping search

 

 

Store on Sale

 

As mentioned above, sellers who offer competitive prices on Educents with a lower price point than other sites sell more frequently.

A quick way to reduce your prices for a limited period of time is to put your store on sale. When you place your store on sale, you can choose a specific time period and % amount off. Sellers who put their store on sale are more likely to appear in emails to customers during their sale period.

While Educents will be offering an additional 10% off with the code BTS, you can maximize sales by putting your store on sale as well.

In fact, we know how valuable this is for our customers and sales, so we’ve created a contest for sellers who schedule a store sale during back to school season.

Find out how you can win a featured spot on Educents’ Back to School sale page.

 

store on sale educents

 

Sponsored Search

 

If you’d like to boost your exposure during the Back to School sale season, we do offer an additional opportunity to buy a sponsored search spots. Sponsored search spots earn over 2,5o0 impressions per week.

Sign up to purchase a sponsored search spot today.

 

sponsored search educents

 

 

Cross-promote Educents’ Back to School sale

 

We will be re-sharing posts from sellers all season long!  Cross-promoting helps with overall social media reach, engagement, and your page views.

To make it easy, we’ve created copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

How are you preparing for Back to School sale season? Do you have any tips on how to be successful during this time? We’d love to hear from you!

 


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Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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Rocking Back to School Sales

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Win a Featured Spot on Our Back to School Sale Page

backtoschoolwinafeaturedspot2

 

— UPDATE (July 21st, 2017) — CONGRATS TO OUR WINNERS!  Congrats to A Teacher’s Idea, MaestroClassics, I Choose Joy! Publishing, Codakid, and Learning Wrap Ups! Thank you to everyone who participated and scheduled a sale this season. Putting your store on sale will help increase your chances in showing up through email and search! —

 

Would you like to win a spot on our Back to School Sale page?  We are giving YOU a chance to be featured on Educents Back to School Sale page!  Here is how you can participate:

 

  • Schedule your store to be on sale for any or all of our Back to School Sale (July 10 – August 27) or and you will be automatically entered to win a spot on our Back to School Sale page for one week during back to school season.
  • Your store sale must be scheduled no later than Tuesday, July 18th (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Friday, July 21. There will be 5 winners (one per week)!
  • Not sure how to put your store on sale? Find out how here.

 

Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-sharing all season long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time! Here are some graphics already made. Of course, feel free to make your own as well!

 

Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

Are you planning to host a sale?  Let us know what you’re up to!

Check out our other tips for How to Rock Sales this Back to School Season.

 


Stay connected to the Educents community.

Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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May 2017: What’s trending in search?

Trending Searches in May 2017

 

This quarter we’ve been working on building more tools to help you succeed. We heard from a number of sellers that it would be helpful to understand what our customers are searching for.

Our data team put together a report to show us what search terms have a noticeably higher volume in the last month and here are the main takeaways.

 

Money

 

money

 

Summer

 

outdoorplay

 

Arts & Crafts

 

artsandcrafts

 

Fidgeting Toys

 

fidgetingtoys

 

Dinosaur

 

dinosaur

 

World Cultures

 

worldcultures

 

Star Wars

 

starwarsbooks

 

How can you use this information? Take a look at your products. Are there any products you haven’t added to Educents that fit within these categories? We also recommend looking at your current products on Educents. If applicable, are they optimized for these searches?

We hope this information is valuable!  How do you plan on using this data?

 


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Kicking off Summer Sale

Educents Kicking of Summer Sale

 

Would you like to host a giveaway?  We are giving YOU a chance to give your fans a gift card to use at Educents!  Here is how you can participate:

 

  • Schedule your store to be on sale for any or all of our Kicking of Summer Sale (May 25-30) and you will be automatically entered to win a gift card to give to a member of your audience!
  • Your store sale must be scheduled no later than Monday, May 22 (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Wednesday May 24.
  • Not sure how to put your store on sale? Find out how here.

 

Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-tweeting all weekend long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time!  Here are some graphics already made. Of course, feel free to make your own as well!

 

Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

 

Are you planning to host a sale?  Let us know what you’re up to!

 


Stay connected to the Educents community.

Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

Was this post helpful to you? Share it!

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Video: Preparing for the Holidays Starts Now

The holidays on Educents have historically been the busiest time of the year. In particular, Black Friday and Cyber Monday are Educents’ highest revenue-generating days. To ensure you are prepared and setup for success, use this checklist to plan ahead. This includes a recorded version of Educents’ Holiday Bootcamp and its key takeaways, plus important dates and reminders to keep you on track.

Educents’ first Holiday Bootcamp for sellers was a success!  In this recorded one-hour session, members of Educents’ Strategy, Marketing, and Seller Account Management team discuss what to expect this holiday season, how you can optimize your storefront to maximize sales, Educents’ 2016 holiday promotional plans, and easy tips for success.

 

 

Short on time?  Below are the need-to-know highlights:

  • Consumers begin shopping for gifts in mid-October and report finishing shopping earlier than years past.
  • Mobile will continue to rise, eclipsing desktop in traffic growth.
  • Educents will be hosting a 15% off plus free shipping sale – our biggest sale of the year and it will not affect your revenue!

 

Checklist:

▢  Upload any NEW products one week before Black Friday by November 18th.  The earlier you can upload your products, the better.

▢  Optimize your products to make sure they are clear, searchable, and mobile friendly.

▢  Check your SPAM and make sure you are receiving notifications and emails from Educents.

▢  Stay on top of your messages from potential customers on Educents.

▢  Consider Educents’ advertising options to boost your sales.

▢  If you are going on vacation, email sellers@educents.com.

Sellers who ship physical items:

▢  Set clear expectations on your shipping methods and turnaround times, especially if the package is unable to arrive by Christmas.

▢  If there is any possibility you will be low on inventory, email sellers@educents.com to set an inventory limit.

▢  If you are backordered email sellers@educents.com immediately.

 

2016 Holiday Season Key Dates:

November 24 – Thanksgiving

November 25 – Black Friday

November 26 – Small Business Saturday

November 27 – Advent begins

November 28 – Cyber Monday or Mega Monday

November 29 – Cyber Tuesday

December 12- Green Monday

December 24 – Hanukkah begins

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Kwanzaa Begins

December 26 – Boxing Day

December 31 – New Year’s Eve

January 1 – New Year’s Day

 

Educents’ team is here to support you!  If you have any questions, don’t hesitate to reach out.  We love hearing about what makes you successful.  How do you prepare for the holidays?

 


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Holiday Checklist for Marketing Your Products on Educents

holidays-at-educents

 

Black Friday and Cyber Monday are the two highest revenue-generating days of the year here at Educents. This year, we’ll be hosting a 15% off, plus free shipping sale – our biggest sale of the year, and biggest Black Friday/Cyber Monday sale ever! There are more than a few reasons to share the sale to increase your revenue during the holiday season, the most compelling being that this sale doesn’t affect your revenue, at all. This is a way for you to offer and share a discount without any change to your profit margin! We want to make it easy for you to share the sale with your following, so keep an eye on your email for pre-written social media snippets and posts to help you have your most successful holiday season yet.

Black Friday/Cyber Monday Checklist: Our customers will start shopping for holiday gifts within the next couple of weeks, so now is the best time to make sure your storefront and product listings are perfect and in the best shape possible for converting views to purchases! Here’s a handy checklist to make sure you’ve covered all of your bases:

  • Update your images. Do you have high quality images? Do they show the size of your product? Do you have more than 1 or 2 images to show different angles and aspects of your product? Learn how you can boost your images quickly with a smartphone.
  • Add previews or samples (if applicable). Think of how you shop online and pretend you’ve never seen your product before. Before purchasing, it’s encouraging to be able to see a preview or sample of what’s inside and usually drives more conversions.
  • Clear product descriptions. Make sure your product descriptions are crystal clear. They say enough about the product in the first few sentences so that shopping on mobile is easy, but they provide all necessary information in case anyone wants to learn more. You will also want to make your product descriptions, titles, and summaries SEO friendly by using the right keywords to increase your traffic. (Tip: send your listing to a friend & see if they still have questions about the product.)
  • Highlight your top holiday products to appear at the top of your storefront. We now have a new feature that allows you to showcase your top-selling products at the top of your storefront. Login to your seller dashboard to do so, or check out this blog post to learn more.
  • Put your store on sale. You can add on an additional discount to your products to increase conversions and excitement with potential customers! Just Log in to your seller dashboard to set up a storefront sale. This will take the percentage off of the lowest price you have set on your products.
  • Increase your exposure with advertising. Your products may be hard to find during Black Friday/Cyber Monday, but advertising can help you get the exposure your product needs to make sales. Sellers that take advantage of advertising options see 5 to 20 times the sales typically during the holiday season. Check out our great options below!

P.S. You can now use earnings on Educents towards advertising! Use any portion of October earnings towards November marketing. Just notify Kathryn at Kathryn@Educents.com of any earnings you’d like to transfer by November 1 at the latest.

 

Missed our Holiday Bootcamp?  In this recorded one-hour session, members of our Strategy, Marketing, and Seller Account Management team discuss what to expect this holiday season, how you can optimize your storefront to maximize sales, our 2016 holiday promotional plans, and easy tips for success.

 

Holiday Advertising Options

 

Homepage placement:

Last year, the Educents homepage saw nearly 300K page views between Thanksgiving and Cyber Monday. We expect traffic to double this year throughout the entire holiday season. Check out our options below for getting prime homepage placement (a spot in the Top 8 visible homepage spots).

  • Homepage placement for 1 week during November 1 through December 24th ($125)
  • Homepage placement for Thanksgiving through Cyber Monday ($99 per day)

 

Social media posts:

The Educents Facebook community has an incredible reach and is a very powerful marketing channel. Each week, our posts reach up to 10 million parents and educators. Click here to see a case study from another seller.

  • Social media post on Facebook during November 1 through December 24th ($95)
  • Social media post on Facebook during Thanksgiving through Cyber Monday ($195)

 

Gift Guide Placement:

Last year, gift guides were our most successful form of marketing during the holiday season. Get your product featured in one of our curated guides based on our customers’ top interests that all include a TON of promotional boosting.

  • Gift Guide Placement in a guide focused on…($395)
    • Homeschooling
    • Builders
    • Gamers
    • Artists
    • Readers
    • Scientists
    • Active Kids
  • You’re one of 10 or less products featured!
  • The guides will all be distributed via email where we reach 150,000+ highly engaged parents and educators, social media where we reach up to 10 million and by our extensive affiliate/influencer network (our top 10 affiliates reach a combined 4 million!)

 

3-Day Flash Sales:

Our customers respond so well to urgent offers, so this year we’re introducing 3-Day Flash Sales! Be featured as 1 of 3 to 5 products on a dedicated flash sale page that our customers will be coming back to day after day to see the updated sales. We expect this page to be our most popular and highly-trafficked page during the holiday season.

  • 3-Day Flash Sale ($395)
  • Choose a 3-day time period between November 14th through December 12th (Thanksgiving through Cyber Monday are blackout dates) to offer a sale for your products to be featured on the flash sale page
  • The flash sale will be easily accessible in the top navigation bar, linked to in daily emails to our 150,000+ subscribers, shared via social media where we reach up to 10 million and by our extensive affiliate/influencer network (our top 10 affiliates reach a combined 4 million!)

Email Kathryn@Educents.com if you have marketing questions or are interested in advertising.

 

 


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Holiday Bootcamp: Getting Ready for the Holiday Season on Educents

Educents Holiday Bootcamp

 

It’s the most profitable time of the year…Get ready for the holidays with this free webinar on Tuesday, October 11th at 11:15am PDT designed exclusively for sellers on Educents!

 

In this one-hour webinar session, we’ll cover:

  • What to expect this holiday season
  • How you can optimize your storefront to maximize sales
  • Educents’ holiday promotional plans
  • Easy tips for success

 

Register

We’re looking forward to seeing you there!

 


Stay connected to the Educents community.

Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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