Product Update: Featured Products

We’re SO excited to launch a brand new feature to our seller community that gives you more control of your storefront and features your best selling products.

 

To setup your featured products, follow these quick & easy steps:

 

Within your seller dashboard, go to your Products page and click Boost. By clicking this, you see a pop-up and one of the options on the pop-up will be Feature. You may choose up to four products to Feature that will stay at the top of your storefront.  Simply click Feature for to your top selling products to ensure they are visible and always at the top when visitors come to your store.
 
 

Screen Shot 2017-10-09 at 4.19.03 PM

 

 

Screen Shot 2017-10-09 at 4.18.51 PM
 

 

From the products page, you can view which products you have selected to feature. These selections can be changed at any time by unchecking the Feature box and selecting a new product to feature.

Check out the featured products you’re showcasing by going to your storefront and seeing them appear at the top.

 

 

Screen Shot 2017-10-09 at 4.16.35 PM
 



Why are featured products important? The Educents team plans to merchandise your featured products in meaningful ways for Educents shoppers. We’re building an algorithm that incorporates your selections into a customer’s personalized browsing experiences.

Start featuring your top selling products and help them earn more views today!

 


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6 ways to increase sales on Educents

Sellers continue to ask us what they can do to increase their sales. We’ve compiled some quick ways to improve how your products are getting found on Educents and how to optimize them for conversion.

 

Tip 1: In-Use Photos

 

Great photos help with conversion and your overall brand.  Investing in some high-quality photos can go a long way.  We’ve also found that “in-use” photos perform better than static product photos.

 

Youth Digital Learn to Modify Product Photo

 

Tip 2: Use your Reviews

 

Take your best review or testimonial and add it to the top of your product description.

 

complete curriculum reviews

 

Tip 3: Use Google Trends

 

Compare keywords using Google Trends.  Replace words through out your pages with higher ranking words. This is great for SEO and getting more visitors to your page.

 

Google Trends 1st versus first

 

Tip 4: Freebies

 

Majority of our findings show that freebies decrease sales, unless you do it right. When offering a freebie, use it as a way to get customers to come back and buy your product. If you give away too much of your product, the customer won’t have an incentive to come back and make a purchase.

Tip 5: Create A Bundle

 

Try setting up a separate product that combines some of your items and sell them as one.

 

rock 'n learn bundle

 

 

 


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SEO Guide for Marketplace Sellers

Search Engine Optimization (SEO) will help you rank higher on search engines like Google, Yahoo, and Bing.  SEO will also help you get found easier on Educents and ultimately bring your pages more traffic.  While there isn’t an exact formula to show up at the top of search results, there are some basic tips to improve the SEO of your storefront and product pages.

 

1.  Do keyword research

 

There are many free tools you can use to research exactly what keywords and phrases people are searching for. You can try:

 Keyword Planner for Education

 

 

2.  Have a keyword in your Meta Title

 

For SEO purposes, have a keyword in your meta title to better rank in the search results.

  • Please note however that the search result will only display 55 characters.  (Characters underlined are exactly 55 characters with spaces)
  • If you can describe your product in less than 5 words, what would they be;  those should essentially be your keywords.  Examples below:
    • Kindergarten Sight Words
    • CVC Worksheets
    • Math Worksheets for 2nd Graders
    • Science Activities for Kids
  • Do not duplicate meta titles for every related product you may have. If you have two products that are kindergarten sight words, have the second product have a meta title like sight words for kindergarten.

 

3.  Have a keyword in your Page Title

 

The meta title will show in Google search results while Page Title is what will show once the customer clicks and comes to your site; make this part interesting and your keyword included!

 

4.  Sell the customer in the short description

 

55% of people that land on your page will stay less than 15 seconds! Research has shown they will look at the main picture first, title & price second, and short description last. Sell them in your short description in under five sentences and do not copy your short description to place it in the long description.

 

5.  Other tips

 

It’s okay to copy your Short Description onto your Meta Description ONLY.

  • Answer these questions in your long description
    • Who’s it for? / What’s Included? / Why Buy? This way, whenever we have an opportunity to promote your product, we know who we can promote it to and a call to action as to why they should buy your product.
    • Include links to your blog, seller store, other related products in the long description.
    • Have high quality pictures / In-Use pictures.
    • Do not duplicate anything. Title, meta title, meta description, short description, long description, pictures, etc. Google looks at these pages as duplicates and if it’s found on Educents and other sites, Google thinks it’s spam and will bury your page in search results.

 

 


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How to Create an Eye Catching Product Page

 

Product descriptions and photos are key to converting page visitors into buyers.  If 100 people came to your product page and 1 person purchased the item, you would have a 1% conversion rate.  How can you get the other 99 people visiting your page to make a purchase?  Having an eye catching product page will make your pages easier to read and ultimately increase your conversion rate.  We’ve put together some basic tips to improve your product page and get more buyers.

 

Add Value and Be Specific

 

  • Lead your descriptions with a clear benefit statement and describe what kids will learn when using your product. What makes your product unique?
  • Make the important stuff stand out by cutting anything that isn’t strictly necessary.
  • Organize info in short paragraphs or bullet points. If you really think you need to add a third or fourth sentence to a paragraph, it’s probably a good sign that you should move it to another tab (Company, How it Works, etc.).
  • Use catchy and varied language. Don’t repeat the same words in the short description and the long description. Use short, memorable words to describe your item.
  • Be positive. Never (really, never) talk about how difficult studying can be, or how much kids normally dislike a subject. Always focus on how your item will make learning fun, stress-free, and easy.

 

LearntoMod Product Description

 

Show, Don’t Tell

 

  • Include nice photos of your item. If you don’t have any, you should really invest in getting someone who knows how to take nice photos to shoot it.
  • Show students using your item and having fun. Convince customers that it’s a good idea by showing them how much fun kids like theirs are having with it.

 

Teaching Momster Homograph Hunt

 

Be Personal

 

  • Make your company information relatable and positive. Rather than key standards you care about, tell customers why your company cares about kids and how you make children’s lives better.

 

 


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Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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