Holiday Bootcamp: Getting Ready for the Holiday Season on Educents

Educents Holiday Bootcamp

 

It’s the most profitable time of the year…Get ready for the holidays with this free webinar on Tuesday, October 11th at 11:15am PDT designed exclusively for sellers on Educents!

 

In this one-hour webinar session, we’ll cover:

  • What to expect this holiday season
  • How you can optimize your storefront to maximize sales
  • Educents’ holiday promotional plans
  • Easy tips for success

 

Register

We’re looking forward to seeing you there!

 


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Part 2: Focusing on Your Brand – Key Takeaways from The Educents & The Founding Moms Webinar Series

As some of you may know, we’ve recently partnered with Jill Salzman from The Founding Moms on a three part webinar series to gear up for the holiday season. The purpose of this series is to equip you with marketing and best business practices, allow you to share ideas, and connect you with other sellers & affiliates from the Educents community. Thanks to those who participated in Part 2! If you weren’t able to join, below is a recorded copy and the key takeaways.

 

 

In part 2 we covered how branding can work for your business:

  • Branding invites people in by not saying it directly (opposite of marketing)
  • Gives people a feel for your business and how you do business
  • Live case studies showing where webinar attendees can improve their branding

 

Personalize

Stories about you and your mission make you relatable! People like to buy from brands they trust. Think about your tone of voice and be authentic. Personally thank your customers. When you make your brand relatable, you become more trusted.

Rule of thirds:  When posting on social media, 1/3 of your content should be about external sites/topics related to your brand, 1/3 of your content should show off your personality to make you relatable, and 1/3 of your content can be used for selling your products.

 

Partner

Create partnerships with other businesses that align with your brand. For example, Educents and The Founding Moms partnered on this webinar series because we have a similar audience and our brands work well together.

Ask for feedback about your brand from your customers, but make it easy for them.

Exercise:  List 10 current/potential customers and give them a specific question about your brand. For example, “Give me 3 words that come to you when you look at my logo?”

 

Tools to help create & manage your brand

  • Pablo by Buffer – Access to lots of free images to create your own social media fodder.
  • Wisestamp – Integrate your socials into your email signature to personalize your brand and make yourself friendly.
  • Pixlr.com – Transform images into art.
  • Blogging platforms – WordPress, Squarespace, or About.me blog

 

Watched the webinar?  Let us know your thoughts and where we can improve for future learning.

 

Continue Learning

Make sure to register for Part 3, Instagram & Twitter for your Business on Friday, October 21st at 11am CT. You can also discover more business growth resources by our host, Jill Salzman, by visiting The Founding Moms.

 


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Part 1: Marketing your Business Better – Key Takeaways from The Educents & The Founding Moms Webinar Series

We’ve recently partnered with Jill Salzman from The Founding Moms on a three part webinar series to gear up for the holiday season.  The purpose of this series is to equip you with marketing and business best practices, allow you to share ideas, and connect you with others from the Educents seller & affiliate community.  Thanks to those who participated in Part 1!  If you weren’t able to join, below are the key takeaways and a recorded copy.

 

 

In part 1 we covered high-level reasons to market your business:

 

  • Building awareness
  • Demonstrating expertise
  • Growing trust

 

Social Media

Social media platforms are some of the most powerful platforms for brands!  Choose a few social media platforms to focus on to grow your audience, and share quality images and information to gain exposure, demonstrate expertise, and build trust with your audience. (Remember: Trust = Reliable + Delightful). While posts don’t always lead to an immediate sale, social media is a crucial component of your marketing mix.

Tools to Create Compelling Images

  • Canva – Free desktop app to create graphics and add text to images for specific social media sizes, such as Facebook, Pinterest, Twitter, and more.
  • Phonto – Free smartphone app for adding text to images. Create unique graphics for social media.
  • Pen and Paper – App that makes your mobile device a drawing board.
  • Images – As a rule of thumb, use the highest resolution (size) images you can when creating online media. Good lighting and simple images let audience members

Tools to Schedule & Track Activity

  • ClickToTweet – Use this platform to create tweetable content and track the reach your audience shares.
  • Hootesuite – Plan out social media posts from one dashboard, including Facebook, Twitter, Instagram, YouTube and more.

 

Network Outreach

Tap your network to share about your business, and ask current or past customers for reviews. Don’t be afraid to ask, and make it easy for people to share by writing up posts for them and hyperlinking your email. The more you ask and the easier you make it to help out, the more you’ll receive.

Tool for Outreach:

  • Contactually – Use this email template generator to start your drafts to colleagues, customers and friends.

 

Newsletters

If you can commit, having a regular newsletter to share valuable information surrounding your business is a great way to gain exposure, demonstrate your expertise, and grow your top line.

Tool to Start your Newsletter

  • MadMimi – email newsletter platform for list growth and tracking. Free for up to 100 contacts.

 

Lastly, congrats to the winner of the one-month subscription of the Founding Moms Community… Lisa Marie Fletcher of The Canadian Homeschool!

 

Continue Learning

Stay in tune for key takeaways and a recorded copy of our most recent webinar Part 2, Focusing on your Brand and make sure to register for Part 3, Focusing on your Brand on Saturday, September 24th at 11am CT.  You can also discover more business growth resources by our host, Jill Salzman, by visiting The Founding Moms.

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Educents Taxonomy project: Everything you need to know

What is Educents’ new Taxonomy project?

 

tax·on·o·my

the branch of science concerned with classification.

  • the classification of something
  • a scheme of classification

 

Taxonomy on Educents is defined by how your products are categorized on the site and how potential buyers are finding them.  You can categorize your products by logging into Educents and tagging them appropriately through your seller dashboard.

 

At Educents, we are working hard to improve the product discovery experience for our buyers to help our sellers reach more customers and increase their sales.  We started off with our base taxonomy (categories that include grade levels, subject names, product type etc.) and expanded it by taking feedback from our sellers and buyers.  We conducted a series of user tests with our sellers and buyers to validate our efforts and create an array of new categories such as, STEM, Phonics, Geometry, and Coloring.

 

As a part of our Taxonomy expansion project, we also went in and retagged all of our sellers products based on their existing categories, free form tags, title, description, seller store name, and all the other data that our sellers worked hard adding to their products.

 

How is the new Taxonomy going to improve the experience for our customers?

 

The new Taxonomy helped us identify and showcase the wide breadth of educational products that sell on our marketplace. For example, a parent can easily look for educational aids for a child who might be struggling with a specific early development issue OR look for a math guide more appropriate for their 6 year old. We have tried to improve our product metadata by focusing on certain key attributes that would distinguish one product from the other.

 

What does this mean for me, as a seller? Will this hide my products from customers / buyers?

 

This is GREAT news for all of our sellers! The new taxonomy helps categorize our products better and helps you reach your target customer segment faster. The business rules around the categories will not stop customers from finding your products. For example, a mom looking for reading material, can still find all reading products. However, if she then decided to specifically look for Reading products which are going to aid with “Language Development,” our new taxonomy will help her hone in on the specific products which cater to that need.  In other words, your products are still going to be featured through our standard search and browse experience.

 

Will this drive customers away from seeing my products? Will I see an impact on my sales?

 

We believe the new Taxonomy will aid our customers in finding the products they are looking for faster and more efficiently. The customer will still be able to find your products through Search and Browse.  Let’s say that one of our sellers has listed an astronomy kit. A customer looking for educational products under “Science” will be able to find that seller’s product faster, but if the customer chooses to filter only for “Coding” products, then an astronomy product will be filtered out, thus providing a cleaner user experience for our buyers.

 

Do I, as a seller, need to go in and re-categorize all of my products?

 

No, we took care of most re-categorization for our sellers. We carried forward your existing categories, renamed the categories as needed, and added new categories based on your product metadata. The re-categorization is rooted on our algorithm which categorizes your products based on the product title, overview, description, free form tags added, and even seller store name. However, we would like all sellers to go in and review the new categories we have added to their products. The products that require category review have been marked within the seller dashboard with red “Edit” buttons (as seen below). We believe that sellers know their products best and we would love your feedback for improving the categorization process.

 Educents Taxonomy

 

What if I do not complete the re-categorization for all my products?

 

We are very confident that the new categories we have attached to your products are correct.  However, we would also like for our sellers to go in and review the re-categorized products and update categories, if needed. All sellers’ products will still be listed on our marketplace (and accessible through search and browse) and the new categories and will not impact commerce.

 

How much time do I have to review the category tags for my products?

 

Technically, you can go in any time and review the categories attached to your products at any point in time, but our seller support team is available to work closely with you and assist you through these changes for the next couple of weeks.

 

Who do I get in touch with if I need help?

 

Email us at: sellers@educents.com

 

 


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Product Update: Featured Products

We’re SO excited to launch a brand new feature to our seller community that gives you more control of your storefront and features your best selling products.

 

To setup your featured products, follow these quick & easy steps:

 

Within your seller dashboard, go to your Products page and choose up to four products that will stay at the top of your storefront.  Simply click Feature next to your top selling products to ensure they are visible and always at the top when visitors come to your store.

 

Featured Products Educents

 

From your Products page, you will see which products you have Featured.  These selections can be changed at any time by unchecking the Feature box and selecting a new product to feature.

Check out the featured products you’re showcasing by going to your storefront and seeing them appear at the top.

 

Featured Products



Why are featured products important? The Educents team plans to merchandise your featured products in meaningful ways for Educents shoppers. We’re building an algorithm that incorporates your selections into a customer’s personalized browsing experiences.

Start featuring your top selling products and help them earn more views today!

 


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6 ways to increase sales on Educents

Sellers continue to ask us what they can do to increase their sales. We’ve compiled some quick ways to improve how your products are getting found on Educents and how to optimize them for conversion.

 

Tip 1: In-Use Photos

 

Great photos help with conversion and your overall brand.  Investing in some high-quality photos can go a long way.  We’ve also found that “in-use” photos perform better than static product photos.

 

Youth Digital Learn to Modify Product Photo

 

Tip 2: Use your Reviews

 

Take your best review or testimonial and add it to the top of your product description.

 

complete curriculum reviews

 

Tip 3: Use Google Trends

 

Compare keywords using Google Trends.  Replace words through out your pages with higher ranking words. This is great for SEO and getting more visitors to your page.

 

Google Trends 1st versus first

 

Tip 4: Freebies

 

Majority of our findings show that freebies decrease sales, unless you do it right. When offering a freebie, use it as a way to get customers to come back and buy your product. If you give away too much of your product, the customer won’t have an incentive to come back and make a purchase.

Tip 5: Create A Bundle

 

Try setting up a separate product that combines some of your items and sell them as one.

 

rock 'n learn bundle

 

 

 


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SEO Guide for Marketplace Sellers

Search Engine Optimization (SEO) will help you rank higher on search engines like Google, Yahoo, and Bing.  SEO will also help you get found easier on Educents and ultimately bring your pages more traffic.  While there isn’t an exact formula to show up at the top of search results, there are some basic tips to improve the SEO of your storefront and product pages.

 

1.  Do keyword research

 

There are many free tools you can use to research exactly what keywords and phrases people are searching for. You can try:

 Keyword Planner for Education

 

 

2.  Have a keyword in your Meta Title

 

For SEO purposes, have a keyword in your meta title to better rank in the search results.

  • Please note however that the search result will only display 55 characters.  (Characters underlined are exactly 55 characters with spaces)
  • If you can describe your product in less than 5 words, what would they be;  those should essentially be your keywords.  Examples below:
    • Kindergarten Sight Words
    • CVC Worksheets
    • Math Worksheets for 2nd Graders
    • Science Activities for Kids
  • Do not duplicate meta titles for every related product you may have. If you have two products that are kindergarten sight words, have the second product have a meta title like sight words for kindergarten.

 

3.  Have a keyword in your Page Title

 

The meta title will show in Google search results while Page Title is what will show once the customer clicks and comes to your site; make this part interesting and your keyword included!

 

4.  Sell the customer in the short description

 

55% of people that land on your page will stay less than 15 seconds! Research has shown they will look at the main picture first, title & price second, and short description last. Sell them in your short description in under five sentences and do not copy your short description to place it in the long description.

 

5.  Other tips

 

It’s okay to copy your Short Description onto your Meta Description ONLY.

  • Answer these questions in your long description
    • Who’s it for? / What’s Included? / Why Buy? This way, whenever we have an opportunity to promote your product, we know who we can promote it to and a call to action as to why they should buy your product.
    • Include links to your blog, seller store, other related products in the long description.
    • Have high quality pictures / In-Use pictures.
    • Do not duplicate anything. Title, meta title, meta description, short description, long description, pictures, etc. Google looks at these pages as duplicates and if it’s found on Educents and other sites, Google thinks it’s spam and will bury your page in search results.

 

 


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How to Create an Eye Catching Product Page

 

Product descriptions and photos are key to converting page visitors into buyers.  If 100 people came to your product page and 1 person purchased the item, you would have a 1% conversion rate.  How can you get the other 99 people visiting your page to make a purchase?  Having an eye catching product page will make your pages easier to read and ultimately increase your conversion rate.  We’ve put together some basic tips to improve your product page and get more buyers.

 

Add Value and Be Specific

 

  • Lead your descriptions with a clear benefit statement and describe what kids will learn when using your product. What makes your product unique?
  • Make the important stuff stand out by cutting anything that isn’t strictly necessary.
  • Organize info in short paragraphs or bullet points. If you really think you need to add a third or fourth sentence to a paragraph, it’s probably a good sign that you should move it to another tab (Company, How it Works, etc.).
  • Use catchy and varied language. Don’t repeat the same words in the short description and the long description. Use short, memorable words to describe your item.
  • Be positive. Never (really, never) talk about how difficult studying can be, or how much kids normally dislike a subject. Always focus on how your item will make learning fun, stress-free, and easy.

 

LearntoMod Product Description

 

Show, Don’t Tell

 

  • Include nice photos of your item. If you don’t have any, you should really invest in getting someone who knows how to take nice photos to shoot it.
  • Show students using your item and having fun. Convince customers that it’s a good idea by showing them how much fun kids like theirs are having with it.

 

Teaching Momster Homograph Hunt

 

Be Personal

 

  • Make your company information relatable and positive. Rather than key standards you care about, tell customers why your company cares about kids and how you make children’s lives better.

 

 


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