What types of promotions should I offer customers during the holidays?

rawpixel-com-252130 (1)

 

We highly encourage all sellers to have special offers, store sales, and free shipping during Q4 (October, November, and December).  If you can only offer special prices and free shipping once a year, this is the time to do it.

During Q4, we see traffic spike to its highest point during the year. Our website’s page views and sales increase dramatically.

In order to take advantage of the exponential customers coming to Educents during this timeframe, it’s in your best favor to offer your lowest prices and free shipping if possible.

 

Why should I offer free shipping?

Customers are expecting free shipping over the holidays. Majority of sellers offer free shipping at this time, so you will want to be competitive.  According to Ecwid, 71% of customers are looking for free shipping during the holidays. If you’re not offering free shipping, you could be losing out on 71 per every 100 potential customers coming to your store.

Fast shipping is also important around this time of year. To provide the best customer experience, make sure you are shipping orders as soon as possible and adding tracking numbers to your Educents dashboard. The customer is notified by email that their order has been shipped after you input the tracking number and mark the item as shipped, so it’s best to do this immediately after shipping the order to alleviate customer anxiety.

 

Why should I offer discounted prices?

Low prices and sales are expected this time of year.  Majority of sellers will be putting their items on sale during these months. To increase the likelihood of purchase, we recommend putting your store on sale or specific items on sale. In addition, make sure you select four items to be “featured” at the top of your store. These are the products our merchandising team will be looking at most during our marketing efforts.

While including both free shipping and special discounted pricing for the holidays will benefit you most on Educents, we understand that not everyone can offer both due to their margins. According to RJMetrics analysis, if you have to choose between free shipping and discounted prices, offer free shipping.  Even if it’s the same value, “Free” shipping will appear better than the lower price.

Other promotional options

If you absolutely cannot offer free shipping or discounted prices, there are some other ways to get involved with sales promotions during the best shopping time of the year.

 

Bundle Sale

Bundle two of your items and discount the price for customers who are buying both. This can help increase your margins and ensure that customers are buying two of your items to receive a discount.  You can set this up by creating 1 product from your Educents Dashboard and describing the product as a “holiday bundle”. Make sure to add two or more of your products in the images, title, and descriptions.

Note: This will show in your Orders as 1 order/1 sku, however you are shipping a bundle of items.

BONUS: Make this “holiday bundle” exclusive to Educents to increase your exposure.

Buy-One-Get-One Free (BOGO)

We’ve seen “BOGO” specials do well in the past. You can set this up similar to a bundle. However, in this promotion you will want to use “BOGO” in the title and show the customers they are getting two of the same product in your product images and description.

Note: This will show in your Orders as 1 order/1 sku, however you are shipping two of the same item.

BONUS: Make this “BOGO holiday deal” exclusive to Educents to increase your exposure.

 

Free Gift

If you’re offering a physical item that’s shipped to the customer, you can try including a free gift with the customer’s purchase. Maybe it’s a free t-shirt from your company, a letter from Santa, or something that goes well with your brand. Get creative! Whatever it is, make sure it’s high quality and encourages customers to remember you. Also make sure to advertise this in your product description, title, and product images.

Note: The free gift will not show up as an Order on your dashboard. You will need to include the item as part of every Order you send.

BONUS: Make this “Free Holiday Gift” exclusive to Educents to increase your exposure.

 

Bottom line is we’ll be rewarding products with the best offers by giving them more exposure during our holiday promotions. You can increase your likelihood for exposure by offering free shipping and running a store sale.  We’ll also look out for items with keywords like BOGO, free gift, bundle sales, etc. to find items that offer unique or exclusive promotions for Educents customers.

 


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How to Rock Sales this Back to School Season

back to school sale educents 207

 

Back to School sale season at Educents

 

We’re hosting a sitewide back to school sale from July 10th – August 27th! Customers will receive an additional 10% off their purchase at this time with the code “BTS”.

 

What you should know:

 

1. Educents is covering the 10% discount during Back to School season, so you will not lose 10%.

2. Back to School sale season is one of our best selling seasons, with the exception of Black Friday/Holidays.

3. Customers must use “BTS” in order to receive the 10% Educents discount

4. Sellers who offer free shipping see higher impressions, page views, and sales.

5. Sellers who offer competitive prices with a lower price point than other sites or sellers who offer an exclusive product to Educents sell more frequently.

6. Cross-promoting your store on social media helps to boost engagement, page views, and long term growth.

 

Free Shipping

 

Sellers who offer free shipping receive higher impressions, page views, and sales. Our customers love free shipping. When you mark your products as “FREE shipping” on Educents, you will receive a tag that says “Free Shipping” that makes your product stand out. Customers can also filter their searches to view all products that offer “Free Shipping”.

For a limited time, we’re offering to update your shipping preferences for you* to FREE shipping during Back to School season. You can offer free shipping during the full Back to School sale season or for a limited time.

Sign up today for a bulk update to free shipping.

*Must have at least 10 products in your account to qualify. If you have under 10 products, you can also update your products to free shipping from your seller dashboard.

Note: When offering Free Shipping, you will not receive a shipping reimbursement for products marked with Free Shipping. Customers do not pay for any shipping fees, therefore there is nothing to reimburse.

 

free shipping search

 

 

Store on Sale

 

As mentioned above, sellers who offer competitive prices on Educents with a lower price point than other sites sell more frequently.

A quick way to reduce your prices for a limited period of time is to put your store on sale. When you place your store on sale, you can choose a specific time period and % amount off. Sellers who put their store on sale are more likely to appear in emails to customers during their sale period.

While Educents will be offering an additional 10% off with the code BTS, you can maximize sales by putting your store on sale as well.

In fact, we know how valuable this is for our customers and sales, so we’ve created a contest for sellers who schedule a store sale during back to school season.

Find out how you can win a featured spot on Educents’ Back to School sale page.

 

store on sale educents

 

Sponsored Search

 

If you’d like to boost your exposure during the Back to School sale season, we do offer an additional opportunity to buy a sponsored search spots. Sponsored search spots earn over 2,5o0 impressions per week.

Sign up to purchase a sponsored search spot today.

 

sponsored search educents

 

 

Cross-promote Educents’ Back to School sale

 

We will be re-sharing posts from sellers all season long!  Cross-promoting helps with overall social media reach, engagement, and your page views.

To make it easy, we’ve created copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

How are you preparing for Back to School sale season? Do you have any tips on how to be successful during this time? We’d love to hear from you!

 


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Rocking Back to School Sales

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Win a Featured Spot on Our Back to School Sale Page

backtoschoolwinafeaturedspot2

 

— UPDATE (July 21st, 2017) — CONGRATS TO OUR WINNERS!  Congrats to A Teacher’s Idea, MaestroClassics, I Choose Joy! Publishing, Codakid, and Learning Wrap Ups! Thank you to everyone who participated and scheduled a sale this season. Putting your store on sale will help increase your chances in showing up through email and search! —

 

Would you like to win a spot on our Back to School Sale page?  We are giving YOU a chance to be featured on Educents Back to School Sale page!  Here is how you can participate:

 

  • Schedule your store to be on sale for any or all of our Back to School Sale (July 10 – August 27) or and you will be automatically entered to win a spot on our Back to School Sale page for one week during back to school season.
  • Your store sale must be scheduled no later than Tuesday, July 18th (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Friday, July 21. There will be 5 winners (one per week)!
  • Not sure how to put your store on sale? Find out how here.

 

Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-sharing all season long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time! Here are some graphics already made. Of course, feel free to make your own as well!

 

Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

Are you planning to host a sale?  Let us know what you’re up to!

Check out our other tips for How to Rock Sales this Back to School Season.

 


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Updated Shipping Policy

hero-fixedshippingFAQs for the New Shipping Policy

 

Does the “United States” region include Hawaii and Alaska?

  • Currently, the United States region includes the contiguous states as well as military addresses.  If you want to add a different price for Alaska and/or Hawaii, you may do so by clicking on the question “Different rates for Alaska & Hawaii”

 

Do I have to add prices for Hawaii/Alaska,  Canada, and Everywhere Else?

  • No, you do not.  If you do not ship to these locations, be sure the boxes in front of those regions are unchecked and do not fill in a price for shipping.

 

productedit-shipping-default

 

Does “shipping as an additional item” mean an additional item sold by me or another seller?

  • Shipping as an additional item means that you are shipping that customer more than one product, which may or may not be the same item.  The “additional item” will be the least expensive item that customer purchased.  Remember, you are in charge of setting the shipping prices.  
    • Examples:
      • If you sell a piano for $500 on our site and it costs you $20 to ship that item to the US, you can now add the shipping cost to that product (rather than needing to adjust the price of the piano to offset any shipping costs that were previously not reimbursed).
      • If you sell a pack of pencils for $2.00 and it costs you $1.00 to ship it, you can now change that price, which will make customers more likely to purchase that product.  
      • If you sell 2 packs of pencils and you know you can fit them in the same box, you could set the shipping price for the first item to be $1.00 and the cost to ship the second item to be $0.50 for a total shipping charge of $1.50.  Again, customers will be happy about saving on shipping.
      • If you sell the pencil and the piano to the same person, you would get the $20 to ship the piano (the most expensive item) and $0.50 to ship the pencils (they would be counted as the second item).
      • If you sell a pack of pencils and another seller sells a box of erasers, you will still be paid your set first item price ($1.00 in the example above) and the other seller will get paid their set first item price.

 

Does “shipping as an additional item” mean an additional item that is the same SKU or any item sold by me?

  • See answer above

 

Do I have to enter a price for shipping as an additional item?  What happens if I leave it blank?

  • No, if your shipping rates are the same no matter how many products you ship, you can enter that same number again or leave it blank.  If the additional item spot is left blank, by default, customers will be charged the same price as the first item that was shipped.

 

Can I make the shipping price for the 2nd item free?

  • Yes!  You can add a shipping price for the first item and then add a zero as the shipping price for additional items.

 

How do I save my changes?

  • Once you have added or updated your shipping prices, be sure to click the Save & Continue button inside the Shipping tab.  Then, you will need to click the publish button on the right in order for your changes to go into effect. 

 

fixedshipping-step1step2

 

Can I make my shipping policy standard across all of my products?

  • We currently don’t have an option to update your shipping policy across all products at one time. If you are changing your shipping costs for the customer, you will need to update products individually at this time.

 

When do these changes take place?

  • June 26th, 2017 (however, you will be able to update your prices beginning next week).

 

If I mark my items with free shipping, do I still have to enter a shipping price?

  • No, however, you have the option to input prices for Alaska & Hawaii since they are not part of the free shipping automatically.

 

How will customers know my shipping policy?

  • The customer will see the shipping prices within the cart / checkout page.  The plan is to eventually add this to the product pages as well.

 

Why is Educents making this change?

  • We want to give sellers the ultimate control over their pricing, including their shipping costs.  Now, you can choose exactly how much each customer will pay to receive your item.

 

If I don’t make the changes myself, what will happen?  

  • US
    • First item: $4.00
    • Additional items: $2.00
  • Hawaii and Alaska
    • First item:  $4.00
    • Additional items:  $2.00
  • Canada
    • First item: $25
    • Additional items: $12.50
  • Everywhere Else
    • First item: $50
    • Additional items: $25

 

How should I choose a shipping price or do you have recommendations for shipping charges?

  • We know that each seller has different needs, so we know your needs may be different than others.  Therefore, we are leaving it to your discretion to choose a price that works for you and your company.

 

How will I see how I was paid for shipping?

  • You will be able to see all earnings under the Earnings tab in your dashboard.  For a more complete list of each order and what you will earn for each order, you can download a csv file under the Orders tab.

 

 

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May 2017: Product Updates

Welcome to your monthly round up of product updates!

We have some brand new features that will help bring more transparency to customers and help prevent shipping errors.

 

Time to ship on product pages

If you haven’t noticed, we’ve recently released a feature that displays your average shipping time for all shipped products on the product page. The feature is displayed under the product description tab and the shipping tab. This information includes the average time it takes you to fulfill an order. The average time to fulfill an order is from the moment a customer places an order to the moment it’s been marked as “shipped” and the tracking number is uploaded for an order.  Note:  This does not account for time taken for the order to reach the customer since this will vary based on the shipping service you use.

Our primary goal for this feature is to increase transparency for our buyers on average time taken for a product to be shipped.

 

Tracking number validation

We have added an additional check for tracking numbers uploaded to your seller dashboard. All sellers will now receive warning messages for tracking numbers that don’t match the regular expression formats for different shipping service providers such as USPS, UPS, and Fedex. We have also added an additional confirmation step to prevent the issues related to entering incorrect tracking numbers by sellers.

 

Product preview

Sellers creating products and previewing changes will now see an updated view. This preview will reflect the new format/design of product pages that were implemented for customer’s earlier this year. This will help you get an accurate view of what your products look like to customers.

 

Pay after the shipment is completed

Starting with June 2017’s payments, all sellers will be paid only for the orders which are completely fulfilled for the payment period. For example, if you fulfilled 15 orders of the 20 orders that were placed for the month of May, then you will be paid for 15 of these orders by June 15th. The remaining 5 orders will be covered in the following payment period (by July 15th) after they are completely fulfilled in June. No sellers will get paid for partially fulfilled orders.  The order must be completed before a payment is issued.

 

Checkout changes for preventing invalid addresses

We made an improvement on the checkout address validator to push our buyers to enter a correct and standardized address during the checkout process to prevent fulfillment issues for sellers.  We are hoping this change will reduce the number of invalid addresses going to all sellers who ship physical products.

 

4X6 shipping labels

Previously, you could only print letter size shipping labels from the seller dashboard. Based on feedback we received from several sellers, we have now opened it up to offer 4X6 size shipping labels as well. This print option will only be available for the shipping labels you purchase through Educents.

 

Do you have any questions or feedback about May’s product updates? If so, we’d love to hear from you! Please comment and share your thoughts below.

 


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Kicking off Summer Sale

Educents Kicking of Summer Sale

 

Would you like to host a giveaway?  We are giving YOU a chance to give your fans a gift card to use at Educents!  Here is how you can participate:

 

  • Schedule your store to be on sale for any or all of our Kicking of Summer Sale (May 25-30) and you will be automatically entered to win a gift card to give to a member of your audience!
  • Your store sale must be scheduled no later than Monday, May 22 (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Wednesday May 24.
  • Not sure how to put your store on sale? Find out how here.

 

Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-tweeting all weekend long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time!  Here are some graphics already made. Of course, feel free to make your own as well!

 

Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

 

Are you planning to host a sale?  Let us know what you’re up to!

 


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April 2017: Product Updates

Welcome to your monthly round up of product updates!

We have some brand new features that will help your products get found more easily on Educents and help you get more page views. We’ve also made some improvements for mobile and your shipping needs.

 

Re-marketing emails

We now send automated re-marketing emails!

This is exciting because through an algorithm, we will automatically send an email to members who follow your store, have your items in their carts, have wishlisted your items, past purchasers, and those who have viewed your items in the last 6 months.

We recommend putting your store on sale for at least two weeks to get previously interested customers to come back and make a purchase.  Expert tip: We wouldn’t recommend putting your store on sale more than once a quarter.

 

educentsremarketingemail

 

Search updates

After analyzing the data, our product team found that ~14% of users who searched for products on Educents received no search results. We found that spelling errors and spacing mistakes were the cause for majority of the no search results. Based on this research, we spent our last sprint making search more flexible by accommodating spelling errors, spacing issues, hyphens, etc.

We also added more filtered options by allowing customers to sort by latest products and price. Latest products are defined by new items that have been uploaded in the last 3 months. These products will also receive a badge that says “NEW” and will be searchable by filtering to latest products in search.

 

educentssearch

 

Bug fixes

You may have noticed that we’ve redesigned our seller email notifications. While we received many compliments on the new design, we also heard from our sellers that there was some information missing on their order notifications.

We have fixed this bug and you should now receive customer’s order information in your email notifications.

 

Mobile updates

Mobile traffic is increasing year over year, so it’s important to us to have a mobile friendly site. We always recommend previewing your products on a smartphone or tablet to make sure it’s easy to read on mobile.

We have improved the mobile compatibility for your seller dashboard and we will continuously make updates for mobile devices across the site.

 

Bulk printing & shipping

For anyone who asked us, we now offer the option to print packing slips and shipping labels in bulk through your dashboard. Simply, go to your orders and select multiple orders at one time. From there, you will see “Bulk Actions” where you can Print Packing Slips for the orders you selected.

If you’ve fulfilled your orders through Educents, you will also see the option to Print Shipping Labels under “Bulk Actions”. We hope this saves you more time and paper!

 

Do you have any questions or feedback about April’s product updates? If so, we’d love to hear from you! Please comment and share your thoughts below.

 


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March 2017: Product Updates

dashboard-graphic (1)

 

We’re looking forward to some big updates this month!  This includes a brand new seller dashboard and more flexibility for physically shipped items.  In this post, we’ve highlighted the key product updates released this month and how they benefit you.

 

Coming this month:

 

*NEW* Seller Dashboard

After months of research, we’re excited to announce that we’re giving the seller dashboard a brand new look! We wanted to improve the seller experience by drawing attention to the tools you use most when logging into your dashboard. Below are the key updates you will find:

 

  • Better Navigation: We sorted your dashboard tools into three categories — Manage, Promote, and Learn, making it easier for you to find what you need.
  • Easy Access: Quick access to the tools you need most by making them visible on your dashboard. You will now be able to fulfill orders, access your Inbox to answer customer questions, and analyze data directly from your dashboard.

 

In the image below, you will see the top right corner highlighted in purple.  These icons are available at all times when using your dashboard and will allow you to access your Inbox, add a product, view orders, and see your store.

 

Dashboard-header-icons

 

  • Make Smarter Business Decisions: We’ve added new charts and graphs for you to better analyze data and trends.  We want to empower you to make smarter decisions about your products/storefront. This includes visual graphs on your sales over time, your top products, and how you’re getting found on Educents.  Take a look at the previews below!

 

seller-main-dash-sales (2)

 

 

seller-main-dash-traffic (2)

 

  • Changes to Editing Products —  You can now access your products under the “Manage” section of your dashboard.
    • Featured Products: “Highlight” your products has been re-named to “Feature” your products. If you aren’t familiar with this tool, you can select up to four products to “Feature”. When a product is marked as “Featured” it appears in the top row of your storefront.
    • Draft Mode:  Any products that you’re currently working on that aren’t published will be available to access at the bottom of your Products page under a Drafts section.
    • Unpublished Changes:  You can edit your live and published products any time. Once making an edit and saving, the product will remain with the status “Unpublished Changes” until you click “Publish” to make the new changes live.

 

seller-dash-products (1)

 

  • Shipping Restrictions — You now have the flexibility to define continents, countries, and states you are willing to ship to for each product. This information is displayed on the product page to buyers so that they can view your shipping policy prior to making a purchase.  Currently, this feature doesn’t prevent buyers from making a purchase if they are in a country you do not ship to, but it’s a step toward that functionality.

 

seller-dash-ship-rest (1)

 

  • Managing Orders and Free Shipping — For those who missed last month’s update, we made a few changes to the Orders tab.  To learn more about those changes, you can view last month’s updates here.

 

Do you have any questions or feedback about March’s product updates?  If so, we’d love to hear from you! Please comment and share your thoughts below.

 


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February 2017: Product Updates

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As we mentioned earlier this year, this quarter is all about YOU!  We’ve tested our users, gathered your feedback, and have made some changes to improve our seller and buyer experience.  Read this post for an in-depth look at what’s new and what’s coming this quarter.

 

Recently Released:

 

Shipping from your Dashboard:

  • We’ve combined the Orders and Shipping tabs.  You can still access and download your Orders by going to “Shipping” from your seller dashboard.
  • All sellers will now have an option of purchasing a shipping label through Educents on an order basis. As a seller, you can still choose to use your own shipping provider by simply entering a tracking number and marking the order as shipped. Reminder: Once you upload a tracking number and mark the order as shipped, the customer will receive an email notification letting them know their Order has been shipped, along with their tracking number.
  • Through the new shipping updates, you can login to your Educents dashboard and filter your orders by order status. For example, this means you can easily filter based on unfulfilled orders to know which orders still need to be fulfilled.
  • Shipping profile: When uploading a new shipped product or editing an existing shipped product, we’ve added a new section to collect shipping information from you. This includes the product’s weight, dimensions, and zip code. Adding these fields will help us understand your shipping costs across different buyers and help us formulate a better policy for the future. Note: There is NO change in the shipping policy for now.

JUNE 26th, 2017 UPDATE:  Our shipping policy has changed.  Sellers can now set their own shipping prices for each item.  Please refer to Updated Shipping Policy for further information.

 

Screen Shot 2017-02-10 at 2.29.27 PM

 

FREE shipping in the U.S. contiguous

  • You now have the option to offer free shipping in the U.S. contiguous by product to Educents’ buyers (currently this does not include international orders, Hawaii, or Alaska). This can be setup by product indefinitely or for a limited time if you’re running a promotion. When you offer free shipping, Educents will not collect a shipping fee from the customer and you will not be reimbursed for shipping fees in your monthly payment for U.S. contiguous orders (this is only for the time period that the product(s) have been marked for free shipping if you are running free shipping for a limited time).
    • Products declared as “Free Shipping” by sellers will be marked as “Free Shipping” on the product image boxes and we’ve added a special filter for search to help buyers identify which products ship for free.
    • Any products who offer “Free Shipping” will have “Free Shipping” highlighted on its product page.
    • Based on previous research, buyers will be more likely to purchase products who have declared “Free Shipping”

 

Screen Shot 2017-02-10 at 2.37.54 PM

 

Screen Shot 2017-02-10 at 2.34.19 PM

 

Dashboard updates:

We will be making many changes to the seller dashboard over the next few months, so you may see new designs or updates you’re not used to.  We will make sure to summarize all updates once a month through the seller newsletter.

  • Deals tab
    • We recently revamped our deals page and process for creating deals. After months of research, we found that the previous deals page wasn’t converting as high as it did in the past and the deal submission process was confusing.
    • As a result, we’ve decided to revamp the process entirely by re-designing the deals page and limiting it to 10 products at a time. This will make it more likely for the products being featured as deals to convert.
    • We can now feature your products as deals on the deals page.  The “Deals” tab in your seller dashboard no longer functions.  We plan to remove the tab shortly, but in the meantime you will need to email sellers@educents.com if you’re interested in setting up a deal.
  • Seller Storefront
    • You may have noticed that we’ve redesigned your seller storefronts!  After some testing, we realized there were some improvements we needed to make to increase conversion.
    • Buyers can now filter your products by tag for easier navigation.  We’ve also combined your product reviews onto a “Reviews” tab on your storefront.
    • Banner images have been removed from storefronts based on user feedback.  We plan on removing the banner upload tool from your dashboard, so you can ignore that section for now.
  • External links
    • Trust and safety on our marketplace is highly important to us. To ensure we’re providing the best experience for our sellers and customers, we will be making some security upgrades.  We will be removing any external links from our site going to other e-commerce sites & websites. We have found that this puts our marketplace at risk and we’ve made the decision to remove all external links to protect our users.

 

Screen Shot 2017-02-11 at 10.51.37 AM

 

Product Updates coming soon:

 

  • Shipping restrictions: Sellers will have the flexibility to define continents, countries, and states they are willing to ship to. This information will be displayed on the product page to the buyers so that the buyers can view each seller’s shipping policy. Sellers will have the flexibility to define shipping restrictions per product.
  • More data within your shipping tab: We’ll be adding a column for “refunded” within the shipping tab for you to better understand the breakdown of each order and actions that are needed.

For any additional questions about the updates to your dashboard, email sellers@educents.com.

 


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Educents Marketing Calendar: Your Monthly Guide for 2017

 

Hopefully by now you are settled into the new year and have started thinking about your goals for 2017. We certainly have thought about this at Educents and we are excited for what the new year will bring!

One of our main goals this year is to make our sellers more successful. Our sellers success is our success, so we want to make sure we equip you with everything you need to have a great year. As a first step, we’ve created a 2017 marketing calendar. This calendar represents our promotional plans for the 2017 year.

 

Educents – 2017 Marketing Calendar

 

  1.   January:   Homeschool Month, Planning for the Year
  2.   February:   STEM (Science, Technology, Engineering, Math)
  3.   March:   Math
  4.   April:   Special Needs
  5.   May:   Teacher Appreciation
  6.   June:   Summer Brain Drain
  7.   July:   Back to School
  8.   August:   Back to School
  9.   September:   Writing/Grammar
  10.   October:   Reading
  11.   November:   Holiday Planning
  12.   December:   Holiday Shopping

 

How can I use this?

As you think about strategies for 2017, feel free to use this calendar as a guideline.  Our merchandising team will be looking for products that represent these themes each month, so make sure your products are up to date as soon as possible.  For example, if you have any Math products, you will want to make sure they have clear product descriptions, great photos, and that they are properly tagged by February (we start looking for products about a month ahead of time).  It also helps when you share your product/storefront through social media at the time of your appropriate month’s theme and tag us.  These four things will make it easier for our merchandising team to find you and you will have a higher chance of appearing in our promotions.

We hope this is helpful for your 2017 planning and we’re looking forward to a successful year!

 


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