How to Rock Sales this Back to School Season

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Back to School sale season at Educents

 

We’re hosting a sitewide back to school sale from July 10th – August 27th! Customers will receive an additional 10% off their purchase at this time with the code “BTS”.

 

What you should know:

 

1. Educents is covering the 10% discount during Back to School season, so you will not lose 10%.

2. Back to School sale season is one of our best selling seasons, with the exception of Black Friday/Holidays.

3. Customers must use “BTS” in order to receive the 10% Educents discount

4. Sellers who offer free shipping see higher impressions, page views, and sales.

5. Sellers who offer competitive prices with a lower price point than other sites or sellers who offer an exclusive product to Educents sell more frequently.

6. Cross-promoting your store on social media helps to boost engagement, page views, and long term growth.

 

Free Shipping

 

Sellers who offer free shipping receive higher impressions, page views, and sales. Our customers love free shipping. When you mark your products as “FREE shipping” on Educents, you will receive a tag that says “Free Shipping” that makes your product stand out. Customers can also filter their searches to view all products that offer “Free Shipping”.

For a limited time, we’re offering to update your shipping preferences for you* to FREE shipping during Back to School season. You can offer free shipping during the full Back to School sale season or for a limited time.

Sign up today for a bulk update to free shipping.

*Must have at least 10 products in your account to qualify. If you have under 10 products, you can also update your products to free shipping from your seller dashboard.

Note: When offering Free Shipping, you will not receive a shipping reimbursement for products marked with Free Shipping. Customers do not pay for any shipping fees, therefore there is nothing to reimburse.

 

free shipping search

 

 

Store on Sale

 

As mentioned above, sellers who offer competitive prices on Educents with a lower price point than other sites sell more frequently.

A quick way to reduce your prices for a limited period of time is to put your store on sale. When you place your store on sale, you can choose a specific time period and % amount off. Sellers who put their store on sale are more likely to appear in emails to customers during their sale period.

While Educents will be offering an additional 10% off with the code BTS, you can maximize sales by putting your store on sale as well.

In fact, we know how valuable this is for our customers and sales, so we’ve created a contest for sellers who schedule a store sale during back to school season.

Find out how you can win a featured spot on Educents’ Back to School sale page.

 

store on sale educents

 

Sponsored Search

 

If you’d like to boost your exposure during the Back to School sale season, we do offer an additional opportunity to buy a sponsored search spots. Sponsored search spots earn over 2,5o0 impressions per week.

Sign up to purchase a sponsored search spot today.

 

sponsored search educents

 

 

Cross-promote Educents’ Back to School sale

 

We will be re-sharing posts from sellers all season long!  Cross-promoting helps with overall social media reach, engagement, and your page views.

To make it easy, we’ve created copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

How are you preparing for Back to School sale season? Do you have any tips on how to be successful during this time? We’d love to hear from you!

 


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Rocking Back to School Sales

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Win a Featured Spot on Our Back to School Sale Page

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— UPDATE (July 21st, 2017) — CONGRATS TO OUR WINNERS!  Congrats to A Teacher’s Idea, MaestroClassics, I Choose Joy! Publishing, Codakid, and Learning Wrap Ups! Thank you to everyone who participated and scheduled a sale this season. Putting your store on sale will help increase your chances in showing up through email and search! —

 

Would you like to win a spot on our Back to School Sale page?  We are giving YOU a chance to be featured on Educents Back to School Sale page!  Here is how you can participate:

 

  • Schedule your store to be on sale for any or all of our Back to School Sale (July 10 – August 27) or and you will be automatically entered to win a spot on our Back to School Sale page for one week during back to school season.
  • Your store sale must be scheduled no later than Tuesday, July 18th (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Friday, July 21. There will be 5 winners (one per week)!
  • Not sure how to put your store on sale? Find out how here.

 

Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-sharing all season long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time! Here are some graphics already made. Of course, feel free to make your own as well!

 

Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

Are you planning to host a sale?  Let us know what you’re up to!

Check out our other tips for How to Rock Sales this Back to School Season.

 


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May 2017: Product Updates

Welcome to your monthly round up of product updates!

We have some brand new features that will help bring more transparency to customers and help prevent shipping errors.

 

Time to ship on product pages

If you haven’t noticed, we’ve recently released a feature that displays your average shipping time for all shipped products on the product page. The feature is displayed under the product description tab and the shipping tab. This information includes the average time it takes you to fulfill an order. The average time to fulfill an order is from the moment a customer places an order to the moment it’s been marked as “shipped” and the tracking number is uploaded for an order.  Note:  This does not account for time taken for the order to reach the customer since this will vary based on the shipping service you use.

Our primary goal for this feature is to increase transparency for our buyers on average time taken for a product to be shipped.

 

Tracking number validation

We have added an additional check for tracking numbers uploaded to your seller dashboard. All sellers will now receive warning messages for tracking numbers that don’t match the regular expression formats for different shipping service providers such as USPS, UPS, and Fedex. We have also added an additional confirmation step to prevent the issues related to entering incorrect tracking numbers by sellers.

 

Product preview

Sellers creating products and previewing changes will now see an updated view. This preview will reflect the new format/design of product pages that were implemented for customer’s earlier this year. This will help you get an accurate view of what your products look like to customers.

 

Pay after the shipment is completed

Starting with June 2017’s payments, all sellers will be paid only for the orders which are completely fulfilled for the payment period. For example, if you fulfilled 15 orders of the 20 orders that were placed for the month of May, then you will be paid for 15 of these orders by June 15th. The remaining 5 orders will be covered in the following payment period (by July 15th) after they are completely fulfilled in June. No sellers will get paid for partially fulfilled orders.  The order must be completed before a payment is issued.

 

Checkout changes for preventing invalid addresses

We made an improvement on the checkout address validator to push our buyers to enter a correct and standardized address during the checkout process to prevent fulfillment issues for sellers.  We are hoping this change will reduce the number of invalid addresses going to all sellers who ship physical products.

 

4X6 shipping labels

Previously, you could only print letter size shipping labels from the seller dashboard. Based on feedback we received from several sellers, we have now opened it up to offer 4X6 size shipping labels as well. This print option will only be available for the shipping labels you purchase through Educents.

 

Do you have any questions or feedback about May’s product updates? If so, we’d love to hear from you! Please comment and share your thoughts below.

 


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Kicking off Summer Sale

Educents Kicking of Summer Sale

 

Would you like to host a giveaway?  We are giving YOU a chance to give your fans a gift card to use at Educents!  Here is how you can participate:

 

  • Schedule your store to be on sale for any or all of our Kicking of Summer Sale (May 25-30) and you will be automatically entered to win a gift card to give to a member of your audience!
  • Your store sale must be scheduled no later than Monday, May 22 (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Wednesday May 24.
  • Not sure how to put your store on sale? Find out how here.

 

Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-tweeting all weekend long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time!  Here are some graphics already made. Of course, feel free to make your own as well!

 

Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

 

Are you planning to host a sale?  Let us know what you’re up to!

 


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April 2017: Product Updates

Welcome to your monthly round up of product updates!

We have some brand new features that will help your products get found more easily on Educents and help you get more page views. We’ve also made some improvements for mobile and your shipping needs.

 

Re-marketing emails

We now send automated re-marketing emails!

This is exciting because through an algorithm, we will automatically send an email to members who follow your store, have your items in their carts, have wishlisted your items, past purchasers, and those who have viewed your items in the last 6 months.

We recommend putting your store on sale for at least two weeks to get previously interested customers to come back and make a purchase.  Expert tip: We wouldn’t recommend putting your store on sale more than once a quarter.

 

educentsremarketingemail

 

Search updates

After analyzing the data, our product team found that ~14% of users who searched for products on Educents received no search results. We found that spelling errors and spacing mistakes were the cause for majority of the no search results. Based on this research, we spent our last sprint making search more flexible by accommodating spelling errors, spacing issues, hyphens, etc.

We also added more filtered options by allowing customers to sort by latest products and price. Latest products are defined by new items that have been uploaded in the last 3 months. These products will also receive a badge that says “NEW” and will be searchable by filtering to latest products in search.

 

educentssearch

 

Bug fixes

You may have noticed that we’ve redesigned our seller email notifications. While we received many compliments on the new design, we also heard from our sellers that there was some information missing on their order notifications.

We have fixed this bug and you should now receive customer’s order information in your email notifications.

 

Mobile updates

Mobile traffic is increasing year over year, so it’s important to us to have a mobile friendly site. We always recommend previewing your products on a smartphone or tablet to make sure it’s easy to read on mobile.

We have improved the mobile compatibility for your seller dashboard and we will continuously make updates for mobile devices across the site.

 

Bulk printing & shipping

For anyone who asked us, we now offer the option to print packing slips and shipping labels in bulk through your dashboard. Simply, go to your orders and select multiple orders at one time. From there, you will see “Bulk Actions” where you can Print Packing Slips for the orders you selected.

If you’ve fulfilled your orders through Educents, you will also see the option to Print Shipping Labels under “Bulk Actions”. We hope this saves you more time and paper!

 

Do you have any questions or feedback about April’s product updates? If so, we’d love to hear from you! Please comment and share your thoughts below.

 


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March 2017: Product Updates

dashboard-graphic (1)

 

We’re looking forward to some big updates this month!  This includes a brand new seller dashboard and more flexibility for physically shipped items.  In this post, we’ve highlighted the key product updates released this month and how they benefit you.

 

Coming this month:

 

*NEW* Seller Dashboard

After months of research, we’re excited to announce that we’re giving the seller dashboard a brand new look! We wanted to improve the seller experience by drawing attention to the tools you use most when logging into your dashboard. Below are the key updates you will find:

 

  • Better Navigation: We sorted your dashboard tools into three categories — Manage, Promote, and Learn, making it easier for you to find what you need.
  • Easy Access: Quick access to the tools you need most by making them visible on your dashboard. You will now be able to fulfill orders, access your Inbox to answer customer questions, and analyze data directly from your dashboard.

 

In the image below, you will see the top right corner highlighted in purple.  These icons are available at all times when using your dashboard and will allow you to access your Inbox, add a product, view orders, and see your store.

 

Dashboard-header-icons

 

  • Make Smarter Business Decisions: We’ve added new charts and graphs for you to better analyze data and trends.  We want to empower you to make smarter decisions about your products/storefront. This includes visual graphs on your sales over time, your top products, and how you’re getting found on Educents.  Take a look at the previews below!

 

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seller-main-dash-traffic (2)

 

  • Changes to Editing Products —  You can now access your products under the “Manage” section of your dashboard.
    • Featured Products: “Highlight” your products has been re-named to “Feature” your products. If you aren’t familiar with this tool, you can select up to four products to “Feature”. When a product is marked as “Featured” it appears in the top row of your storefront.
    • Draft Mode:  Any products that you’re currently working on that aren’t published will be available to access at the bottom of your Products page under a Drafts section.
    • Unpublished Changes:  You can edit your live and published products any time. Once making an edit and saving, the product will remain with the status “Unpublished Changes” until you click “Publish” to make the new changes live.

 

seller-dash-products (1)

 

  • Shipping Restrictions — You now have the flexibility to define continents, countries, and states you are willing to ship to for each product. This information is displayed on the product page to buyers so that they can view your shipping policy prior to making a purchase.  Currently, this feature doesn’t prevent buyers from making a purchase if they are in a country you do not ship to, but it’s a step toward that functionality.

 

seller-dash-ship-rest (1)

 

  • Managing Orders and Free Shipping — For those who missed last month’s update, we made a few changes to the Orders tab.  To learn more about those changes, you can view last month’s updates here.

 

Do you have any questions or feedback about March’s product updates?  If so, we’d love to hear from you! Please comment and share your thoughts below.

 


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February 2017: Product Updates

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As we mentioned earlier this year, this quarter is all about YOU!  We’ve tested our users, gathered your feedback, and have made some changes to improve our seller and buyer experience.  Read this post for an in-depth look at what’s new and what’s coming this quarter.

 

Recently Released:

 

Shipping from your Dashboard:

  • We’ve combined the Orders and Shipping tabs.  You can still access and download your Orders by going to “Shipping” from your seller dashboard.
  • All sellers will now have an option of purchasing a shipping label through Educents on an order basis. As a seller, you can still choose to use your own shipping provider by simply entering a tracking number and marking the order as shipped. Reminder: Once you upload a tracking number and mark the order as shipped, the customer will receive an email notification letting them know their Order has been shipped, along with their tracking number.
  • Through the new shipping updates, you can login to your Educents dashboard and filter your orders by order status. For example, this means you can easily filter based on unfulfilled orders to know which orders still need to be fulfilled.
  • Shipping profile: When uploading a new shipped product or editing an existing shipped product, we’ve added a new section to collect shipping information from you. This includes the product’s weight, dimensions, and zip code. Adding these fields will help us understand your shipping costs across different buyers and help us formulate a better policy for the future. Note: There is NO change in the shipping policy for now.

JUNE 26th, 2017 UPDATE:  Our shipping policy has changed.  Sellers can now set their own shipping prices for each item.  Please refer to Updated Shipping Policy for further information.

 

Screen Shot 2017-02-10 at 2.29.27 PM

 

FREE shipping in the U.S. contiguous

  • You now have the option to offer free shipping in the U.S. contiguous by product to Educents’ buyers (currently this does not include international orders, Hawaii, or Alaska). This can be setup by product indefinitely or for a limited time if you’re running a promotion. When you offer free shipping, Educents will not collect a shipping fee from the customer and you will not be reimbursed for shipping fees in your monthly payment for U.S. contiguous orders (this is only for the time period that the product(s) have been marked for free shipping if you are running free shipping for a limited time).
    • Products declared as “Free Shipping” by sellers will be marked as “Free Shipping” on the product image boxes and we’ve added a special filter for search to help buyers identify which products ship for free.
    • Any products who offer “Free Shipping” will have “Free Shipping” highlighted on its product page.
    • Based on previous research, buyers will be more likely to purchase products who have declared “Free Shipping”

 

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Dashboard updates:

We will be making many changes to the seller dashboard over the next few months, so you may see new designs or updates you’re not used to.  We will make sure to summarize all updates once a month through the seller newsletter.

  • Deals tab
    • We recently revamped our deals page and process for creating deals. After months of research, we found that the previous deals page wasn’t converting as high as it did in the past and the deal submission process was confusing.
    • As a result, we’ve decided to revamp the process entirely by re-designing the deals page and limiting it to 10 products at a time. This will make it more likely for the products being featured as deals to convert.
    • We can now feature your products as deals on the deals page.  The “Deals” tab in your seller dashboard no longer functions.  We plan to remove the tab shortly, but in the meantime you will need to email sellers@educents.com if you’re interested in setting up a deal.
  • Seller Storefront
    • You may have noticed that we’ve redesigned your seller storefronts!  After some testing, we realized there were some improvements we needed to make to increase conversion.
    • Buyers can now filter your products by tag for easier navigation.  We’ve also combined your product reviews onto a “Reviews” tab on your storefront.
    • Banner images have been removed from storefronts based on user feedback.  We plan on removing the banner upload tool from your dashboard, so you can ignore that section for now.
  • External links
    • Trust and safety on our marketplace is highly important to us. To ensure we’re providing the best experience for our sellers and customers, we will be making some security upgrades.  We will be removing any external links from our site going to other e-commerce sites & websites. We have found that this puts our marketplace at risk and we’ve made the decision to remove all external links to protect our users.

 

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Product Updates coming soon:

 

  • Shipping restrictions: Sellers will have the flexibility to define continents, countries, and states they are willing to ship to. This information will be displayed on the product page to the buyers so that the buyers can view each seller’s shipping policy. Sellers will have the flexibility to define shipping restrictions per product.
  • More data within your shipping tab: We’ll be adding a column for “refunded” within the shipping tab for you to better understand the breakdown of each order and actions that are needed.

For any additional questions about the updates to your dashboard, email sellers@educents.com.

 


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Educents Marketing Calendar: Your Monthly Guide for 2017

 

Hopefully by now you are settled into the new year and have started thinking about your goals for 2017. We certainly have thought about this at Educents and we are excited for what the new year will bring!

One of our main goals this year is to make our sellers more successful. Our sellers success is our success, so we want to make sure we equip you with everything you need to have a great year. As a first step, we’ve created a 2017 marketing calendar. This calendar represents our promotional plans for the 2017 year.

 

Educents – 2017 Marketing Calendar

 

  1.   January:   Homeschool Month, Planning for the Year
  2.   February:   STEM (Science, Technology, Engineering, Math)
  3.   March:   Math
  4.   April:   Special Needs
  5.   May:   Teacher Appreciation
  6.   June:   Summer Brain Drain
  7.   July:   Back to School
  8.   August:   Back to School
  9.   September:   Writing/Grammar
  10.   October:   Reading
  11.   November:   Holiday Planning
  12.   December:   Holiday Shopping

 

How can I use this?

As you think about strategies for 2017, feel free to use this calendar as a guideline.  Our merchandising team will be looking for products that represent these themes each month, so make sure your products are up to date as soon as possible.  For example, if you have any Math products, you will want to make sure they have clear product descriptions, great photos, and that they are properly tagged by February (we start looking for products about a month ahead of time).  It also helps when you share your product/storefront through social media at the time of your appropriate month’s theme and tag us.  These four things will make it easier for our merchandising team to find you and you will have a higher chance of appearing in our promotions.

We hope this is helpful for your 2017 planning and we’re looking forward to a successful year!

 


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Video: Preparing for the Holidays Starts Now

The holidays on Educents have historically been the busiest time of the year. In particular, Black Friday and Cyber Monday are Educents’ highest revenue-generating days. To ensure you are prepared and setup for success, use this checklist to plan ahead. This includes a recorded version of Educents’ Holiday Bootcamp and its key takeaways, plus important dates and reminders to keep you on track.

Educents’ first Holiday Bootcamp for sellers was a success!  In this recorded one-hour session, members of Educents’ Strategy, Marketing, and Seller Account Management team discuss what to expect this holiday season, how you can optimize your storefront to maximize sales, Educents’ 2016 holiday promotional plans, and easy tips for success.

 

 

Short on time?  Below are the need-to-know highlights:

  • Consumers begin shopping for gifts in mid-October and report finishing shopping earlier than years past.
  • Mobile will continue to rise, eclipsing desktop in traffic growth.
  • Educents will be hosting a 15% off plus free shipping sale – our biggest sale of the year and it will not affect your revenue!

 

Checklist:

▢  Upload any NEW products one week before Black Friday by November 18th.  The earlier you can upload your products, the better.

▢  Optimize your products to make sure they are clear, searchable, and mobile friendly.

▢  Check your SPAM and make sure you are receiving notifications and emails from Educents.

▢  Stay on top of your messages from potential customers on Educents.

▢  Consider Educents’ advertising options to boost your sales.

▢  If you are going on vacation, email sellers@educents.com.

Sellers who ship physical items:

▢  Set clear expectations on your shipping methods and turnaround times, especially if the package is unable to arrive by Christmas.

▢  If there is any possibility you will be low on inventory, email sellers@educents.com to set an inventory limit.

▢  If you are backordered email sellers@educents.com immediately.

 

2016 Holiday Season Key Dates:

November 24 – Thanksgiving

November 25 – Black Friday

November 26 – Small Business Saturday

November 27 – Advent begins

November 28 – Cyber Monday or Mega Monday

November 29 – Cyber Tuesday

December 12- Green Monday

December 24 – Hanukkah begins

December 24 – Christmas Eve

December 25 – Christmas Day

December 26 – Kwanzaa Begins

December 26 – Boxing Day

December 31 – New Year’s Eve

January 1 – New Year’s Day

 

Educents’ team is here to support you!  If you have any questions, don’t hesitate to reach out.  We love hearing about what makes you successful.  How do you prepare for the holidays?

 


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Holiday Checklist for Marketing Your Products on Educents

holidays-at-educents

 

Black Friday and Cyber Monday are the two highest revenue-generating days of the year here at Educents. This year, we’ll be hosting a 15% off, plus free shipping sale – our biggest sale of the year, and biggest Black Friday/Cyber Monday sale ever! There are more than a few reasons to share the sale to increase your revenue during the holiday season, the most compelling being that this sale doesn’t affect your revenue, at all. This is a way for you to offer and share a discount without any change to your profit margin! We want to make it easy for you to share the sale with your following, so keep an eye on your email for pre-written social media snippets and posts to help you have your most successful holiday season yet.

Black Friday/Cyber Monday Checklist: Our customers will start shopping for holiday gifts within the next couple of weeks, so now is the best time to make sure your storefront and product listings are perfect and in the best shape possible for converting views to purchases! Here’s a handy checklist to make sure you’ve covered all of your bases:

  • Update your images. Do you have high quality images? Do they show the size of your product? Do you have more than 1 or 2 images to show different angles and aspects of your product? Learn how you can boost your images quickly with a smartphone.
  • Add previews or samples (if applicable). Think of how you shop online and pretend you’ve never seen your product before. Before purchasing, it’s encouraging to be able to see a preview or sample of what’s inside and usually drives more conversions.
  • Clear product descriptions. Make sure your product descriptions are crystal clear. They say enough about the product in the first few sentences so that shopping on mobile is easy, but they provide all necessary information in case anyone wants to learn more. You will also want to make your product descriptions, titles, and summaries SEO friendly by using the right keywords to increase your traffic. (Tip: send your listing to a friend & see if they still have questions about the product.)
  • Highlight your top holiday products to appear at the top of your storefront. We now have a new feature that allows you to showcase your top-selling products at the top of your storefront. Login to your seller dashboard to do so, or check out this blog post to learn more.
  • Put your store on sale. You can add on an additional discount to your products to increase conversions and excitement with potential customers! Just Log in to your seller dashboard to set up a storefront sale. This will take the percentage off of the lowest price you have set on your products.
  • Increase your exposure with advertising. Your products may be hard to find during Black Friday/Cyber Monday, but advertising can help you get the exposure your product needs to make sales. Sellers that take advantage of advertising options see 5 to 20 times the sales typically during the holiday season. Check out our great options below!

P.S. You can now use earnings on Educents towards advertising! Use any portion of October earnings towards November marketing. Just notify Kathryn at Kathryn@Educents.com of any earnings you’d like to transfer by November 1 at the latest.

 

Missed our Holiday Bootcamp?  In this recorded one-hour session, members of our Strategy, Marketing, and Seller Account Management team discuss what to expect this holiday season, how you can optimize your storefront to maximize sales, our 2016 holiday promotional plans, and easy tips for success.

 

Holiday Advertising Options

 

Homepage placement:

Last year, the Educents homepage saw nearly 300K page views between Thanksgiving and Cyber Monday. We expect traffic to double this year throughout the entire holiday season. Check out our options below for getting prime homepage placement (a spot in the Top 8 visible homepage spots).

  • Homepage placement for 1 week during November 1 through December 24th ($125)
  • Homepage placement for Thanksgiving through Cyber Monday ($99 per day)

 

Social media posts:

The Educents Facebook community has an incredible reach and is a very powerful marketing channel. Each week, our posts reach up to 10 million parents and educators. Click here to see a case study from another seller.

  • Social media post on Facebook during November 1 through December 24th ($95)
  • Social media post on Facebook during Thanksgiving through Cyber Monday ($195)

 

Gift Guide Placement:

Last year, gift guides were our most successful form of marketing during the holiday season. Get your product featured in one of our curated guides based on our customers’ top interests that all include a TON of promotional boosting.

  • Gift Guide Placement in a guide focused on…($395)
    • Homeschooling
    • Builders
    • Gamers
    • Artists
    • Readers
    • Scientists
    • Active Kids
  • You’re one of 10 or less products featured!
  • The guides will all be distributed via email where we reach 150,000+ highly engaged parents and educators, social media where we reach up to 10 million and by our extensive affiliate/influencer network (our top 10 affiliates reach a combined 4 million!)

 

3-Day Flash Sales:

Our customers respond so well to urgent offers, so this year we’re introducing 3-Day Flash Sales! Be featured as 1 of 3 to 5 products on a dedicated flash sale page that our customers will be coming back to day after day to see the updated sales. We expect this page to be our most popular and highly-trafficked page during the holiday season.

  • 3-Day Flash Sale ($395)
  • Choose a 3-day time period between November 14th through December 12th (Thanksgiving through Cyber Monday are blackout dates) to offer a sale for your products to be featured on the flash sale page
  • The flash sale will be easily accessible in the top navigation bar, linked to in daily emails to our 150,000+ subscribers, shared via social media where we reach up to 10 million and by our extensive affiliate/influencer network (our top 10 affiliates reach a combined 4 million!)

Email Kathryn@Educents.com if you have marketing questions or are interested in advertising.

 

 


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