How to Integrate Educents with Your Website

Introducing widgets for integrating Educents with your website!

 

We now offer a quick way to showcase your Educents products on your blog and/or website through website integrating widgets. The goal of these widgets is to increase traffic to your store and the overall marketplace. If we do this collectively as a team, there is a higher chance of you receiving new traffic from other stores as well.

The widgets will contain up to four featured products you have selected on Educents. Make sure you have selected at least four featured products. If you do not have any feature products selected, the widget will automatically showcase a random selection of your products. For stores with less than four products, make sure you have selected those products as “featured”.

 

How to Integrate Educents with Your Website:

 

Step 1: Go to “Promote” on the left-hand side of your dashboard.

Step 2: Select the number of products you would like to display on your widget. You may display up to 4 products. An example of the widget will populate below.

 

Screen Shot 2018-01-31 at 11.05.35 AM

 

Step 3: Click “Copy Code” and copy the code that is generated.

Step 4: Paste the code onto your website or blog. Once the code has been copied, paste it into the HTML/CSS section for your personal website or blog. Once you click save, the widget should appear on your site. If you are unsure how to paste code onto your website or blog, consult your developer or look at the help section of your website on how to insert custom code.

Step 5: Test your new website widget on desktop and mobile. Go to your website and click on the widget. Make sure it looks correct and allows customers to click your products.

 

Note: The widget size shown in your dashboard is exactly how it will show on your site. At this time, there is only one design available. You can adjust the size based on the number of products you are displaying in the widget. If you are technically advanced or work with a developer, you are also welcome to adjust the code to fit your preferences further.

 

Screen Shot 2018-01-31 at 10.34.45 AM

 

Start increasing traffic to your Educents store today!

 


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Add Videos to Your Product Descriptions

Adding videos to your product description

After many requests, we’ve built a tool that allows you to easily upload YouTube videos to your product descriptions. You can now showcase up to 3 videos about your product or company. Perhaps this includes a video on how to use your product, your product being used by children, or a video review from a mommy blogger.

 

Why does this matter?

Video has been shown to increase conversion rates. While images are great to understand the size of a product and everything that it’s included, a video can give customers a further explanation on how exactly it’s used. One study found that it’s more likely a product will sell if videos are created for them. In fact, 73% of consumers are more likely to make a product purchase if they watch a video explaining the product first. This means, if 100 people came to your product page, 73 of those people are more likely to convert if they watch a video about your product.

 

Small Business Video infographic

 

 

How to add video to your product description

On your seller dashboard, click “Products”. From there, select the product you’d like to add video for. Once you are in the product upload section, scroll down and you will see a section called “Video Links”.

 

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Under video links, you can add up to 3 YouTube links separated by commas. At this time, we only support YouTube as the video format. After adding a link, you will see them populate under “Your Videos”.

 

Screen Shot 2017-12-15 at 11.03.00 AM

 

Once the videos have been added, make sure to click “Publish” to declare them as live and officially add them to your products. You can preview your videos and make sure they have been added by clicking “Preview” on the right-hand side of the product upload above the “Publish” button.

 

Screen Shot 2017-12-15 at 11.05.51 AM

 

Start increasing your conversion rate and add videos to your product descriptions today! What type of videos perform best for your educational products?

 

 


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What types of promotions should I offer customers during the holidays?

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We highly encourage all sellers to have special offers, store sales, and free shipping during Q4 (October, November, and December).  If you can only offer special prices and free shipping once a year, this is the time to do it.

During Q4, we see traffic spike to its highest point during the year. Our website’s page views and sales increase dramatically.

In order to take advantage of the exponential customers coming to Educents during this timeframe, it’s in your best favor to offer your lowest prices and free shipping if possible.

 

Why should I offer free shipping?

Customers are expecting free shipping over the holidays. Majority of sellers offer free shipping at this time, so you will want to be competitive.  According to Ecwid, 71% of customers are looking for free shipping during the holidays. If you’re not offering free shipping, you could be losing out on 71 per every 100 potential customers coming to your store.

Fast shipping is also important around this time of year. To provide the best customer experience, make sure you are shipping orders as soon as possible and adding tracking numbers to your Educents dashboard. The customer is notified by email that their order has been shipped after you input the tracking number and mark the item as shipped, so it’s best to do this immediately after shipping the order to alleviate customer anxiety.

 

Why should I offer discounted prices?

Low prices and sales are expected this time of year.  Majority of sellers will be putting their items on sale during these months. To increase the likelihood of purchase, we recommend putting your store on sale or specific items on sale. In addition, make sure you select four items to be “featured” at the top of your store. These are the products our merchandising team will be looking at most during our marketing efforts.

While including both free shipping and special discounted pricing for the holidays will benefit you most on Educents, we understand that not everyone can offer both due to their margins. According to RJMetrics analysis, if you have to choose between free shipping and discounted prices, offer free shipping.  Even if it’s the same value, “Free” shipping will appear better than the lower price.

Other promotional options

If you absolutely cannot offer free shipping or discounted prices, there are some other ways to get involved with sales promotions during the best shopping time of the year.

 

Bundle Sale

Bundle two of your items and discount the price for customers who are buying both. This can help increase your margins and ensure that customers are buying two of your items to receive a discount.  You can set this up by creating 1 product from your Educents Dashboard and describing the product as a “holiday bundle”. Make sure to add two or more of your products in the images, title, and descriptions.

Note: This will show in your Orders as 1 order/1 sku, however you are shipping a bundle of items.

BONUS: Make this “holiday bundle” exclusive to Educents to increase your exposure.

Buy-One-Get-One Free (BOGO)

We’ve seen “BOGO” specials do well in the past. You can set this up similar to a bundle. However, in this promotion you will want to use “BOGO” in the title and show the customers they are getting two of the same product in your product images and description.

Note: This will show in your Orders as 1 order/1 sku, however you are shipping two of the same item.

BONUS: Make this “BOGO holiday deal” exclusive to Educents to increase your exposure.

 

Free Gift

If you’re offering a physical item that’s shipped to the customer, you can try including a free gift with the customer’s purchase. Maybe it’s a free t-shirt from your company, a letter from Santa, or something that goes well with your brand. Get creative! Whatever it is, make sure it’s high quality and encourages customers to remember you. Also make sure to advertise this in your product description, title, and product images.

Note: The free gift will not show up as an Order on your dashboard. You will need to include the item as part of every Order you send.

BONUS: Make this “Free Holiday Gift” exclusive to Educents to increase your exposure.

 

Bottom line is we’ll be rewarding products with the best offers by giving them more exposure during our holiday promotions. You can increase your likelihood for exposure by offering free shipping and running a store sale.  We’ll also look out for items with keywords like BOGO, free gift, bundle sales, etc. to find items that offer unique or exclusive promotions for Educents customers.

 


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How to Rock Sales this Back to School Season

back to school sale educents 207

 

Back to School sale season at Educents

 

We’re hosting a sitewide back to school sale from July 10th – August 27th! Customers will receive an additional 10% off their purchase at this time with the code “BTS”.

 

What you should know:

 

1. Educents is covering the 10% discount during Back to School season, so you will not lose 10%.

2. Back to School sale season is one of our best selling seasons, with the exception of Black Friday/Holidays.

3. Customers must use “BTS” in order to receive the 10% Educents discount

4. Sellers who offer free shipping see higher impressions, page views, and sales.

5. Sellers who offer competitive prices with a lower price point than other sites or sellers who offer an exclusive product to Educents sell more frequently.

6. Cross-promoting your store on social media helps to boost engagement, page views, and long term growth.

 

Free Shipping

 

Sellers who offer free shipping receive higher impressions, page views, and sales. Our customers love free shipping. When you mark your products as “FREE shipping” on Educents, you will receive a tag that says “Free Shipping” that makes your product stand out. Customers can also filter their searches to view all products that offer “Free Shipping”.

For a limited time, we’re offering to update your shipping preferences for you* to FREE shipping during Back to School season. You can offer free shipping during the full Back to School sale season or for a limited time.

Sign up today for a bulk update to free shipping.

*Must have at least 10 products in your account to qualify. If you have under 10 products, you can also update your products to free shipping from your seller dashboard.

Note: When offering Free Shipping, you will not receive a shipping reimbursement for products marked with Free Shipping. Customers do not pay for any shipping fees, therefore there is nothing to reimburse.

 

free shipping search

 

 

Store on Sale

 

As mentioned above, sellers who offer competitive prices on Educents with a lower price point than other sites sell more frequently.

A quick way to reduce your prices for a limited period of time is to put your store on sale. When you place your store on sale, you can choose a specific time period and % amount off. Sellers who put their store on sale are more likely to appear in emails to customers during their sale period.

While Educents will be offering an additional 10% off with the code BTS, you can maximize sales by putting your store on sale as well.

In fact, we know how valuable this is for our customers and sales, so we’ve created a contest for sellers who schedule a store sale during back to school season.

Find out how you can win a featured spot on Educents’ Back to School sale page.

 

store on sale educents

 

Sponsored Search

 

If you’d like to boost your exposure during the Back to School sale season, we do offer an additional opportunity to buy a sponsored search spots. Sponsored search spots earn over 2,5o0 impressions per week.

Sign up to purchase a sponsored search spot today.

 

sponsored search educents

 

 

Cross-promote Educents’ Back to School sale

 

We will be re-sharing posts from sellers all season long!  Cross-promoting helps with overall social media reach, engagement, and your page views.

To make it easy, we’ve created copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

How are you preparing for Back to School sale season? Do you have any tips on how to be successful during this time? We’d love to hear from you!

 


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Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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Rocking Back to School Sales

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Win a Featured Spot on Our Back to School Sale Page

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— UPDATE (July 21st, 2017) — CONGRATS TO OUR WINNERS!  Congrats to A Teacher’s Idea, MaestroClassics, I Choose Joy! Publishing, Codakid, and Learning Wrap Ups! Thank you to everyone who participated and scheduled a sale this season. Putting your store on sale will help increase your chances in showing up through email and search! —

 

Would you like to win a spot on our Back to School Sale page?  We are giving YOU a chance to be featured on Educents Back to School Sale page!  Here is how you can participate:

 

  • Schedule your store to be on sale for any or all of our Back to School Sale (July 10 – August 27) or and you will be automatically entered to win a spot on our Back to School Sale page for one week during back to school season.
  • Your store sale must be scheduled no later than Tuesday, July 18th (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Friday, July 21. There will be 5 winners (one per week)!
  • Not sure how to put your store on sale? Find out how here.

 

Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-sharing all season long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time! Here are some graphics already made. Of course, feel free to make your own as well!

 

Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).

  • Who loves a great price? Check out my store while it is on sale this season and use the code BTS for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
  • Are you ready for #backtoschool? Keep your kids #learning with this great product! Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
  • Getting #kids ready for #backtoschool is easy with these! And, they are on sale! Use the code BTS for an additional 10% off www.educents.com/YOURSTORE #family @educents
  • Shhh! Kids won’t realize they are #learning with this cool educational #toy!Use the code BTS for an additional 10% off www.educents.com/YOURPRODUCTLINK#parenting @educents

 

Are you planning to host a sale?  Let us know what you’re up to!

Check out our other tips for How to Rock Sales this Back to School Season.

 


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Updated Shipping Policy

hero-fixedshippingFAQs for the New Shipping Policy

 

Does the “United States” region include Hawaii and Alaska?

  • Currently, the United States region includes the contiguous states as well as military addresses.  If you want to add a different price for Alaska and/or Hawaii, you may do so by clicking on the question “Different rates for Alaska & Hawaii”

 

Do I have to add prices for Hawaii/Alaska,  Canada, and Everywhere Else?

  • No, you do not.  If you do not ship to these locations, be sure the boxes in front of those regions are unchecked and do not fill in a price for shipping.

 

productedit-shipping-default

 

Does “shipping as an additional item” mean an additional item sold by me or another seller?

  • Shipping as an additional item means that you are shipping that customer more than one product, which may or may not be the same item.  The “additional item” will be the least expensive item that customer purchased.  Remember, you are in charge of setting the shipping prices.  
    • Examples:
      • If you sell a piano for $500 on our site and it costs you $20 to ship that item to the US, you can now add the shipping cost to that product (rather than needing to adjust the price of the piano to offset any shipping costs that were previously not reimbursed).
      • If you sell a pack of pencils for $2.00 and it costs you $1.00 to ship it, you can now change that price, which will make customers more likely to purchase that product.  
      • If you sell 2 packs of pencils and you know you can fit them in the same box, you could set the shipping price for the first item to be $1.00 and the cost to ship the second item to be $0.50 for a total shipping charge of $1.50.  Again, customers will be happy about saving on shipping.
      • If you sell the pencil and the piano to the same person, you would get the $20 to ship the piano (the most expensive item) and $0.50 to ship the pencils (they would be counted as the second item).
      • If you sell a pack of pencils and another seller sells a box of erasers, you will still be paid your set first item price ($1.00 in the example above) and the other seller will get paid their set first item price.

 

Does “shipping as an additional item” mean an additional item that is the same SKU or any item sold by me?

  • See answer above

 

Do I have to enter a price for shipping as an additional item?  What happens if I leave it blank?

  • No, if your shipping rates are the same no matter how many products you ship, you can enter that same number again or leave it blank.  If the additional item spot is left blank, by default, customers will be charged the same price as the first item that was shipped.

 

Can I make the shipping price for the 2nd item free?

  • Yes!  You can add a shipping price for the first item and then add a zero as the shipping price for additional items.

 

How do I save my changes?

  • Once you have added or updated your shipping prices, be sure to click the Save & Continue button inside the Shipping tab.  Then, you will need to click the publish button on the right in order for your changes to go into effect. 

 

fixedshipping-step1step2

 

Can I make my shipping policy standard across all of my products?

  • We currently don’t have an option to update your shipping policy across all products at one time. If you are changing your shipping costs for the customer, you will need to update products individually at this time.

 

When do these changes take place?

  • June 26th, 2017 (however, you will be able to update your prices beginning next week).

 

If I mark my items with free shipping, do I still have to enter a shipping price?

  • No, however, you have the option to input prices for Alaska & Hawaii since they are not part of the free shipping automatically.

 

How will customers know my shipping policy?

  • The customer will see the shipping prices within the cart / checkout page.  The plan is to eventually add this to the product pages as well.

 

Why is Educents making this change?

  • We want to give sellers the ultimate control over their pricing, including their shipping costs.  Now, you can choose exactly how much each customer will pay to receive your item.

 

If I don’t make the changes myself, what will happen?  

  • US
    • First item: $4.00
    • Additional items: $2.00
  • Hawaii and Alaska
    • First item:  $4.00
    • Additional items:  $2.00
  • Canada
    • First item: $25
    • Additional items: $12.50
  • Everywhere Else
    • First item: $50
    • Additional items: $25

 

How should I choose a shipping price or do you have recommendations for shipping charges?

  • We know that each seller has different needs, so we know your needs may be different than others.  Therefore, we are leaving it to your discretion to choose a price that works for you and your company.

 

How will I see how I was paid for shipping?

  • You will be able to see all earnings under the Earnings tab in your dashboard.  For a more complete list of each order and what you will earn for each order, you can download a csv file under the Orders tab.

 

 

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