Capitalizing on Social Media to Grow Your Education Business

Social Media

 

As a business owner, you always are looking for services that will benefit your businesses at little or no cost. Social media is one of the most current and popular solutions that falls into this category, especially when trying to reach parents, teachers, and homeschoolers. If you’re new to using social media for your business or are looking for fresh ideas, consider the following tips to help grow your biz.

 

Get on Twitter and Facebook

 

If you don’t already have a social media presence, your top priority should be creating accounts. Facebook and Twitter are good places to start because they are two of the biggest social networks around, with 1.5 billion and 320 million active users.

Facebook is ideal for connecting your business with parents, teachers, and homeschoolers worldwide because you can create a page to post updates, pictures, events and other types of information. Twitter enables you to easily interact with your followers and other users by mentioning them in your tweet. It also acts as an effective customer service channel because customers can tweet you if they have questions or suggestions.

 

Capture Your Audience’s Attention

 

Your main goal is to capture the attention of your target audience. After all, it doesn’t matter what you say if no one is reading it! Start by studying your audience and what’s important to them. Then, let that guide your posts.

Some effective ways to reach out to your audience include providing them with tips and tricks that relate to the education industry, hosting contests where they can win prizes and showing videos that show who you are as a business. Overall, the less self-serving you are, the better engagement you’ll have.

At Educents, we used our social media channels to increase the engagement of a contest we hosted during Teacher Appreciation week. In the contest, teachers and homeschoolers were given the opportunity to win items from their wishlists. During the contest, new and existing customers shared their wishlist items on social media to increase their chances of winning.  These social media shares brought awareness to our campaign, which boosted signups and shopping on the site.

 

Give Your Post a Boost

 

To give your post extra exposure, you may want to boost or sponsor your post on Facebook or Twitter for a fee. This lets you specifically target the demographic and groups of people you are trying to reach. If you’re new to promoting your social media, start small and test out your ROI before going big. This way you can feel out which strategies, time of day and demographics work best before spending a ton of extra money.

Facebook allows you to boost a post based on audience, location, age, gender and interests. You should select your criteria based on whether you are targeting current fans or you are looking to reach potential customers. You also have the option to promote your entire Facebook page, which is a good option for generating more page likes.

Similarly, Twitter offers several marketing campaign options, including tweet engagement campaigns, followers campaigns, website clicks and conversions campaigns.

 

Take Advantage of Live Events

 

Another great idea is to stay social when attending or hosting a live event to garner real-time engagement. Most events assign a hashtag for event goers to get in on relevant conversations, so be sure to interact with other participants. Likewise, if you are hosting an event, let attendees know what the hashtag is before, during and after the event to encourage knowledge sharing. SocialTimes has four great tips if you need help figuring out an effective hashtag.

Twitter has made it easier to stay on top of events through its event targeting tool. The tool simplifies and automates this process and is comprised of three basic elements: an event calendar that highlights major worldwide events, event insights that help you identify the events you want to target and event activation that allows you to create a campaign that targets the events you’re interested in.

If you are physically attending the event, stay active on social media before, during and after the event. Equip your team with the right tools so they can tweet, post photos and check on trending news all day.

Patience is key when building your social media following. Above all, stay consistent and the effort will pay off.

 

 


 

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