What types of promotions should I offer customers during the holidays?

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We highly encourage all sellers to have special offers, store sales, and free shipping during Q4 (October, November, and December).  If you can only offer special prices and free shipping once a year, this is the time to do it.

During Q4, we see traffic spike to its highest point during the year. Our website’s page views and sales increase dramatically.

In order to take advantage of the exponential customers coming to Educents during this timeframe, it’s in your best favor to offer your lowest prices and free shipping if possible.


Why should I offer free shipping?

Customers are expecting free shipping over the holidays. Majority of sellers offer free shipping at this time, so you will want to be competitive.  According to Ecwid, 71% of customers are looking for free shipping during the holidays. If you’re not offering free shipping, you could be losing out on 71 per every 100 potential customers coming to your store.

Fast shipping is also important around this time of year. To provide the best customer experience, make sure you are shipping orders as soon as possible and adding tracking numbers to your Educents dashboard. The customer is notified by email that their order has been shipped after you input the tracking number and mark the item as shipped, so it’s best to do this immediately after shipping the order to alleviate customer anxiety.


Why should I offer discounted prices?

Low prices and sales are expected this time of year.  Majority of sellers will be putting their items on sale during these months. To increase the likelihood of purchase, we recommend putting your store on sale or specific items on sale. In addition, make sure you select four items to be “featured” at the top of your store. These are the products our merchandising team will be looking at most during our marketing efforts.

While including both free shipping and special discounted pricing for the holidays will benefit you most on Educents, we understand that not everyone can offer both due to their margins. According to RJMetrics analysis, if you have to choose between free shipping and discounted prices, offer free shipping.  Even if it’s the same value, “Free” shipping will appear better than the lower price.

Other promotional options

If you absolutely cannot offer free shipping or discounted prices, there are some other ways to get involved with sales promotions during the best shopping time of the year.


Bundle Sale

Bundle two of your items and discount the price for customers who are buying both. This can help increase your margins and ensure that customers are buying two of your items to receive a discount.  You can set this up by creating 1 product from your Educents Dashboard and describing the product as a “holiday bundle”. Make sure to add two or more of your products in the images, title, and descriptions.

Note: This will show in your Orders as 1 order/1 sku, however you are shipping a bundle of items.

BONUS: Make this “holiday bundle” exclusive to Educents to increase your exposure.

Buy-One-Get-One Free (BOGO)

We’ve seen “BOGO” specials do well in the past. You can set this up similar to a bundle. However, in this promotion you will want to use “BOGO” in the title and show the customers they are getting two of the same product in your product images and description.

Note: This will show in your Orders as 1 order/1 sku, however you are shipping two of the same item.

BONUS: Make this “BOGO holiday deal” exclusive to Educents to increase your exposure.


Free Gift

If you’re offering a physical item that’s shipped to the customer, you can try including a free gift with the customer’s purchase. Maybe it’s a free t-shirt from your company, a letter from Santa, or something that goes well with your brand. Get creative! Whatever it is, make sure it’s high quality and encourages customers to remember you. Also make sure to advertise this in your product description, title, and product images.

Note: The free gift will not show up as an Order on your dashboard. You will need to include the item as part of every Order you send.

BONUS: Make this “Free Holiday Gift” exclusive to Educents to increase your exposure.


Bottom line is we’ll be rewarding products with the best offers by giving them more exposure during our holiday promotions. You can increase your likelihood for exposure by offering free shipping and running a store sale.  We’ll also look out for items with keywords like BOGO, free gift, bundle sales, etc. to find items that offer unique or exclusive promotions for Educents customers.


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Pinterest marketing for beginners

Pinterest marketing is powerful. If you aren’t already using Pinterest to promote your business and products, it is time to get serious about it. With 150 million monthly users, Pinterest is currently driving 5% of all website referral traffic and 93% of people on Pinterest report using the social media platform to plan a future purchase.

Fortunately, Pinterest marketing easy to get started with! You simply create an account, start “inspiration” boards that follow a certain theme, and pin unique content or re-pin previously pinned content to these boards.

Here are some tips for getting started or for growing a current Pinterest account to drive more sales:

  • Create uniquely named boards that would grab the attention of a customer you’d like to attract to your brand and products. Make sure the name is concise and conveys the purpose of the board. Feature an image that does the same.
  • Make sure the images you upload and pin are optimized for Pinterest marketing. The ideal size for an image on Pinterest is 735 px wide by 1,104 px tall. Canva.com provides a great free tool for editing and creating images to fit into these dimensions.


Canva for Pinterest images


  • Pin and re-pin on a consistent and steady basis. Your pins will see more exposure if you’re posting regularly. You can schedule pins in advance with a tool like Tailwind.
  • Pin varied content. Your Pinterest account shouldn’t just be about your company and your brand, and you shouldn’t just post links to your Educents storefront. Pinning different images and ideas makes for an interesting page and allows you to build your brand’s voice and style.
  • When posting about your products or brand, make sure to include your company name in the description. You can even include prices to help drive conversions.
  • Pinterest is a community. Create group boards with similar businesses and friends, comment on pins that you like, and engage with other pinners and commenters. Use Pinterest’s community features to your advantage.
  • Pay attention to seasons and trends. Pin your shop’s holiday-specific items in the appropriate months and use seasonal changes to guide your boards. You don’t have to change up your store every month based on trends, but this can give you an idea of what shoppers are looking for at a given time.
  • Look at the boards where your products have been pinned and re-pinned. This can help you gauge your customers’ interests and guide future marketing choices.

Shoppers use Pinterest because they can see products in use and can easily imagine how they would fit into their lifestyles. Use this to your advantage to show the value of your products. How do you use your products? How do you imagine people using them? Use this as a guide to inspire your ideal Pinterest boards.

Looking for an example or inspiration? Check out the Educents Pinterest page as a reference.


pinterest marketing for beginners


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Using search tags and categories for page views

“Categories” and search “Tags” are two of the ways you can sort your products, increase your visibility, and attract the right customer base. Using search tags correctly will help you convert page views into sales. It’s an easy way for shoppers to sort your products and find what works for them.



How can these tools be used effectively? Let’s begin with Categories.

Categories are pre-set labels provided by Educents to assist customers searching for products. When you are setting up a product page, you will be asked to select a subject, product type, and target audience for the product.


search categories


As you set up the page you will select a category from a drop-down menu. Categories are mandatory. They show up in the left hand side of search as filters for shoppers to select and narrow down their search. Shoppers can also search by categories.


Search Tags

Search Tags are free-form labels created by you to sort your products. This is a great way for you to help shoppers find your products by emphasizing the most important details about each product.

Search Tags are not mandatory, but we highly suggest using them. They can be useful in many ways:

    1. Like Categories, Tags are searchable.
    2. Tags make filtering your storefront easier.
    3. Tags do not show up in the left-hand side of a regular search — the filters shoppers see on the left are “Categories”.
    4. Tags are a way to filter within your store. These create unique links that you can use to promote, for example, all of the “lapbooks,” “reading comprehension,” or “early readers” products in your store.
    5. Tags allow you to be more specific or create a specific line of products within your store. A shopper looking at all of your products can narrow down their search to all of your “early readers” products.
    6. Tags should be simple words or phrases, not an additional description of your product. There is a two-word limit per tag.
    7. You can add up to 5 tags per product — choose wisely!
    8. Tags should be accurate and relevant. Use tags that accurately describe your product to make sure shoppers can find it!


search tags on Educents


When you include search tags, your products are easier to find, categorize, and sort. Using search tags is an easy way to attract Educents users to your store and make your storefront more user-friendly.

Search tags and categories are just one component to increasing your page views.  Read this post to make sure your product descriptions are optimized for search as well.


Using categories and search tags

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Customer Reviews and Why You Need Them


Why you need customer reviews:


The widespread use of ecommerce websites for purchasing everything from clothes to educational products has removed a personal element from purchasing goods. In a physical store, customers can ask a sales clerk or a friend for help or advice. Since customers don’t have that option when shopping online, customer reviews are a human, personal touch that shoppers can trust.

More importantly, consumers see customer reviews as highly trustworthy. Customers will consider reviews when deciding to make a purchase. In a 2014 Deloitte consumer insight report, Deloitte found that 81% of consumers read customer reviews and check ratings. These reviews are seen equally as trustworthy as a recommendation from their family or friend.


In interviews conducted with Educents customers, responses showed that the majority of customers look at the number of customer reviews and ratings as one of the top criteria for making a purchase decision.


How to get customer reviews on Educents:


Your product will be reviewed over time on Educents as it is purchased by more customers. A higher number of reviews also ranks your product higher in our search engine algorithms. But this turns into a “chicken before the egg” scenario as it may be difficult to get more sales without reviews.

If your product does not have any customer reviews or has a low number, we recommend:

  1. Promoting your Educents storefront early to get some initial sales and customer reviews on Educents.
  2. Reaching out to your customer base outside of Educents, asking or incentivizing them to leave a review for your product on Educents.
  3. Include a noteworthy testimonial in your product description.
  4. Include a note in your shipment or last page of your downloadable product asking the customer to leave a review.


Free email template you can use to ask for customer reviews:


Feel free to add your personal touch to the email template below. You can use this template when asking previous customers for their review and by including it as a note in your shipments or on your download files:


Thanks so much for purchasing _[product name]_! We hope you enjoy using _[product name]__ and we hope to help you again soon.

We love hearing from our customers. We would really appreciate you taking a moment to review _[product name]__ on Educents. Every review helps us serve more families like you.

Thank you,
__[First Name @ Company Name]__


Let us know if you have any tips for getting reviews. We’d love to hear from you!


How to get more customer reviews and why you need them.


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May 2017: What’s trending in search?

Trending Searches in May 2017


This quarter we’ve been working on building more tools to help you succeed. We heard from a number of sellers that it would be helpful to understand what our customers are searching for.

Our data team put together a report to show us what search terms have a noticeably higher volume in the last month and here are the main takeaways.










Arts & Crafts




Fidgeting Toys








World Cultures




Star Wars




How can you use this information? Take a look at your products. Are there any products you haven’t added to Educents that fit within these categories? We also recommend looking at your current products on Educents. If applicable, are they optimized for these searches?

We hope this information is valuable!  How do you plan on using this data?


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Educents Kicking of Summer Sale

Kicking off Summer Sale

Educents Kicking of Summer Sale


Would you like to host a giveaway?  We are giving YOU a chance to give your fans a gift card to use at Educents!  Here is how you can participate:


  • Schedule your store to be on sale for any or all of our Kicking of Summer Sale (May 25-30) and you will be automatically entered to win a gift card to give to a member of your audience!
  • Your store sale must be scheduled no later than Monday, May 22 (the sale doesn’t have to begin on that date though).
  • The winners will be notified no later than Wednesday May 24.
  • Not sure how to put your store on sale? Find out how here.


Share on social media

If you share about your store on social media, be sure to tag us!  We will be re-tweeting all weekend long and tagging us will make your posts easier to find. Use the copy and paste snippets below for a quick way to schedule these ahead of time!  Here are some graphics already made. Of course, feel free to make your own as well!


Social Media Snippets

Copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).


Are you planning to host a sale?  Let us know what you’re up to!


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Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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