Part 2: Focusing on Your Brand – Key Takeaways from The Educents & The Founding Moms Webinar Series

As some of you may know, we’ve recently partnered with Jill Salzman from The Founding Moms on a three part webinar series to gear up for the holiday season. The purpose of this series is to equip you with marketing and best business practices, allow you to share ideas, and connect you with other sellers & affiliates from the Educents community. Thanks to those who participated in Part 2! If you weren’t able to join, below is a recorded copy and the key takeaways.

 

 

In part 2 we covered how branding can work for your business:

  • Branding invites people in by not saying it directly (opposite of marketing)
  • Gives people a feel for your business and how you do business
  • Live case studies showing where webinar attendees can improve their branding

 

Personalize

Stories about you and your mission make you relatable! People like to buy from brands they trust. Think about your tone of voice and be authentic. Personally thank your customers. When you make your brand relatable, you become more trusted.

Rule of thirds:  When posting on social media, 1/3 of your content should be about external sites/topics related to your brand, 1/3 of your content should show off your personality to make you relatable, and 1/3 of your content can be used for selling your products.

 

Partner

Create partnerships with other businesses that align with your brand. For example, Educents and The Founding Moms partnered on this webinar series because we have a similar audience and our brands work well together.

Ask for feedback about your brand from your customers, but make it easy for them.

Exercise:  List 10 current/potential customers and give them a specific question about your brand. For example, “Give me 3 words that come to you when you look at my logo?”

 

Tools to help create & manage your brand

  • Pablo by Buffer – Access to lots of free images to create your own social media fodder.
  • Wisestamp – Integrate your socials into your email signature to personalize your brand and make yourself friendly.
  • Pixlr.com – Transform images into art.
  • Blogging platforms – WordPress, Squarespace, or About.me blog

 

Watched the webinar?  Let us know your thoughts and where we can improve for future learning.

 

Continue Learning

Make sure to register for Part 3, Instagram & Twitter for your Business on Friday, October 21st at 11am CT. You can also discover more business growth resources by our host, Jill Salzman, by visiting The Founding Moms.

 


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Part 1: Marketing your Business Better – Key Takeaways from The Educents & The Founding Moms Webinar Series

We’ve recently partnered with Jill Salzman from The Founding Moms on a three part webinar series to gear up for the holiday season.  The purpose of this series is to equip you with marketing and business best practices, allow you to share ideas, and connect you with others from the Educents seller & affiliate community.  Thanks to those who participated in Part 1!  If you weren’t able to join, below are the key takeaways and a recorded copy.

 

 

In part 1 we covered high-level reasons to market your business:

 

  • Building awareness
  • Demonstrating expertise
  • Growing trust

 

Social Media

Social media platforms are some of the most powerful platforms for brands!  Choose a few social media platforms to focus on to grow your audience, and share quality images and information to gain exposure, demonstrate expertise, and build trust with your audience. (Remember: Trust = Reliable + Delightful). While posts don’t always lead to an immediate sale, social media is a crucial component of your marketing mix.

Tools to Create Compelling Images

  • Canva – Free desktop app to create graphics and add text to images for specific social media sizes, such as Facebook, Pinterest, Twitter, and more.
  • Phonto – Free smartphone app for adding text to images. Create unique graphics for social media.
  • Pen and Paper – App that makes your mobile device a drawing board.
  • Images – As a rule of thumb, use the highest resolution (size) images you can when creating online media. Good lighting and simple images let audience members

Tools to Schedule & Track Activity

  • ClickToTweet – Use this platform to create tweetable content and track the reach your audience shares.
  • Hootesuite – Plan out social media posts from one dashboard, including Facebook, Twitter, Instagram, YouTube and more.

 

Network Outreach

Tap your network to share about your business, and ask current or past customers for reviews. Don’t be afraid to ask, and make it easy for people to share by writing up posts for them and hyperlinking your email. The more you ask and the easier you make it to help out, the more you’ll receive.

Tool for Outreach:

  • Contactually – Use this email template generator to start your drafts to colleagues, customers and friends.

 

Newsletters

If you can commit, having a regular newsletter to share valuable information surrounding your business is a great way to gain exposure, demonstrate your expertise, and grow your top line.

Tool to Start your Newsletter

  • MadMimi – email newsletter platform for list growth and tracking. Free for up to 100 contacts.

 

Lastly, congrats to the winner of the one-month subscription of the Founding Moms Community… Lisa Marie Fletcher of The Canadian Homeschool!

 

Continue Learning

Stay in tune for key takeaways and a recorded copy of our most recent webinar Part 2, Focusing on your Brand and make sure to register for Part 3, Focusing on your Brand on Saturday, September 24th at 11am CT.  You can also discover more business growth resources by our host, Jill Salzman, by visiting The Founding Moms.

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Build your Business: Webinar Series with The Founding Moms

The Founding Moms Webinar

 

Mark your calendars!! Educents is thrilled to be partnering on a 3 part series with Jill Salzman of The Founding Moms, an organization that equips entrepreneurs with the tools for success.

Created exclusively for Educents partners, each event is a standalone but builds off the next. Gearing up for the holiday season starts here!

 

Learn more and sign up now:

 

Webinar #1:  How To Market Your Business Better – Saturday, August 27th, 11am CT

Webinar #2:  Focusing On Your Brand – Friday, September 23, 11am CT

Webinar #3:  Instagram & Twitter For Your Business – Friday, October 21, 11am CT

 

PLUS: Attendees will have the chance to win a month of entrepreneurial resources and an Entrepreneurship Field Guide!

 

See you there!

Missed it?  Not to worry.  Check out the highlights and recorded versions here and here.

 


Stay connected to the Educents community.

Sell your educational products on Educents, become an affiliate, or get the latest from Educents delivered to your inbox.

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