Social media is a great tool to communicate with your customers and promote your brand. We’ve compiled a list of some best practices used by Educents sellers that are rocking it on Facebook and other social channels.
Sellers with Facebook accounts see most success when they engage with their community on a daily basis. Simply Kinder has developed a strong community of kindergarten teachers by sharing ideas, advice, pictures, and videos. Through posting curated content every day, there’s no mystery as to why more than 49,000 moms and teachers have “liked” their Facebook page.
Have a Weekly Theme
We love #TUESDAYTIPS from Alfred Music. Every Tuesday Alfred Music posts a tip for the week showing followers how to incorporate their products in a fun way. Sellers who use a weekly theme to plan their posts find it easier to organize their social media efforts.
Create a Podcast
The children’s book publisher, Scholastic, goes beyond the pages of their books by sharing novels, films, and authors on their social channels. The publisher even creates a podcast for their community to learn more about their products. On the podcast, authors and experts discuss current topics in reading & literature. Virtual events like podcasts and webinars is a meaningful way to keep your audience engaged and interested.
Host a Contest or Giveaway
Contests are a great strategy to get your visitors to share with their networks and return frequently. Evan Moor Educational Publishers hosts a weekly Friday giveaway. They incentivize their followers by instructing them to comment on their post in order to enter the giveaway. Sellers who host contests and giveaways tend to see higher audience engagement and an increase in sales.
Offer Great Support
Responding to questions over social media promptly is an easy way to elevate your brand. LearnToMod answers questions at lightening speed, providing top-notch customer support to their users. Create a brand that moms and educators love by responding to any comments or questions and offering stellar support through social media.
Start implementing these social media strategies today to elevate your brand and increase your visitors to get more sales.
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