Product photography can instantly lift your brand giving your products more page views and higher sales. If you can’t afford to hire a professional photographer, there are some quick and easy ways to achieve great images using a smartphone. The best camera is the one you have with you and smartphones today have amazing cameras. There are also a few apps that can help you edit images to perfection.
Taking the Photos
- Light – Photograph your products in a bright environment. Natural light is the most ideal, so find a shooting place near a window with lots of sunlight. If you are shooting outdoors, early mornings and late afternoons are the best time to shoot while the sun is slightly lower in the sky.
- Background – Use a neutral background and remove any distractions. White backgrounds are a popular choice for product photography and this can be done using a white table or creating your own white backdrop.
- Composition – Make sure your product is clear to see and gives potential buyers an accurate view of what’s included. Take a handful of shots at different angles. For example, if you’re selling a book, you will want to take a photo of the cover, the content, and a side view. Having a handful of photos to showcase your product will help customers to make a faster purchase decision. When selling on Educents, we recommend uploading at least 3 images per product.
- ‘Camera To Product’ Angle – The ‘camera to product angle’ is the angle you’re shooting from and there are a couple of common angles we’ve seen. Front angle shots are taken directly in front of the product, while high angle shots are taken from a bird’s eye view above the object. The High Angle shot tends to be the best angle to represent products.
- Use a Tripod – To avoid any blur or shakiness, consider using a tripod as a solid foundation. These can be found online for $10-$15. You can also use a DIY tripod with common household items.
- Crop – Product photos on Educents are displayed as square images. To save time, shoot in Square mode to avoid cropping later.
- Don’t Zoom – Move your feet. Get close to the object and avoid using the zoom to capture the clearest image.
- Focus the Camera – Prior to taking the picture, tap the focal point of your product on the screen to tell your camera where to focus.
Editing & Extras
If you’ve followed the recommendations under Taking the Photos, you won’t need to spend too much time editing. However, there are a few apps worth mentioning to take your images to the next level.
- Pixc – Pixc will remove the background of your mobile photograph and have your photo touched up within 24 hours. They provide a quick, efficient and easy way for you to have retail-ready photos. Your first photo is free. After that it’s $3/per photo or you can purchase a package starting at $79 for 40 images.
- Snapseed – Snapseed is Google’s photo editing app. It’s a free app you can download from the app store. There are a number of editing tools within the app, but there are a few key tools worth mentioning. Here you can quickly edit the Brightness, Contrast, Ambiance, and Shadows of an image by moving your finger from left to right.
- VSCO – VSCO is a free app created by professional photographers and designed for photographers. I recommend trying out their filters for a quick way to get a professional feel to your images. There are dozens of filters available and this will really depend on your brand. If you’re unsure, at $0.99 more, the S series – S1- S3 “Bright & Clean” is perfect for product photography. You can adjust how strong the filter is by adjusting the filter level from left to right.
- Prisma – Prisma is a free app that can quickly turn your photos into artwork/graphics. I wouldn’t recommend using this as a product photo since it doesn’t represent the product in its true form. However, this tool can be great for creating logos/graphics.
Sprucing up your product photography can go a long way for your sales and overall brand. Start by trying some of these techniques today and let us know how it goes! Are there any other photography tips or apps you’ve seen that work well? We’d love to hear about them.
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