With one week away from our largest sales week of the year, we want to make sure you have all the tools you need to be setup for success. For that reason, we’ve created a Black Friday checklist.
Black Friday Checklist 2017
▢ Schedule your store sale. We HIGHLY recommend offering discounted prices between November 23rd and December 15th. During these weeks, we see the highest amount of traffic and page views. Sellers who put their store on sale or offer free shipping are more likely to convert those page views into customers. Because of this, we’re even hosting a giveaway for all sellers to participate in the holiday promotions.
▢ Update “exclusive” or “lowest price” items. Make sure to update your products so they accurately reflect what you offer on Educents. If your product is not the lowest price or exclusive to Educents, you will need to deselect these features or we retain the right to remove your product from our site due to false advertising.
▢ Guarantee your exposure. To guarantee page views over the holidays, we still have a handful of spots left for our promotions! Sign up now before they are sold out.
▢ Upload any NEW products one week before Black Friday by November 22nd. The earlier you can upload your products, the better.
During Black Friday and the holidays
▢ Check your SPAM and make sure you are receiving notifications and emails from Educents.
▢ Stay on top of your messages from potential customers on Educents.
▢ If you are going on vacation, email firstname.lastname@example.org.
Sellers who ship physical items
▢ Set clear expectations on your shipping methods and turnaround times, especially if the package is unable to arrive by Christmas.
▢ Make sure your inventory is updated. You can now set inventory limits on Educents. Over selling items is a poor customer experience (we have to email them and refund them) and it won’t look great for your brand, so you will want to prevent this from happening!
▢ If you are backordered email email@example.com immediately.
Cross-Promote Your Educents’ Holiday Sale
We will be re-sharing posts from sellers through out the holidays! Cross-promoting helps with overall social media reach, engagement, and your page views.
To make it easy, we’ve created copy and paste the snippets below (don’t forget to replace YOURSTORE with the link to your storefront and YOURPRODUCTLINK with the link to one of your products).
Who loves a great price? Check out my store while it is on sale this season and use the code HOLIDAY for an additional 10% off: www.educents.com/YOURSTORE #sale @educents
Are you ready for #blackfriday? Keep your kids #learning with this great product! Use the code HOLIDAY for an additional 10% off www.educents.com/YOURPRODUCTLINK #family @educents
Getting #kids excited during #christmas with these! And, they are on sale! Use the code HOLIDAY for an additional 10% off www.educents.com/YOURSTORE #family @educents
Shhh! Kids won’t realize they are #learning with this cool educational #toy! Use the code HOLIDAY for an additional 10% off www.educents.com/YOURPRODUCTLINK #parenting @educents
Dates to Remember
Friday, November 24th – Black Friday
Monday, November 27th – Cyber Monday
Monday, December 11th – Green Monday (historically, this is another spike in traffic and revenue across eCommerce platforms)
If you have any questions about preparing for Black Friday and the holidays, email us at firstname.lastname@example.org. Looking forward to ending the year with a bang!
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