Imagine your Educents Storefront is a brick and mortar store on the street. How do people discover your business? Shoppers walk by, see your product, and stop if their interest piques.
How do you create that path of discovery on the web? A majority of online shopping traffic comes from people searching for what they need through websites like Google and Bing. When you optimize your page to appear in popular search results, you are placing your product in the shopper’s path.
It’s easy to build great search engine optimization (SEO) on your Educents Storefront. SEO is the practice of filling a web page with keyword-rich terms. Here are some simple steps you can take to ensure that your Educents storefront reaches new and broad audiences.
As the creator of your product, you understand the problem that your product solves. So put yourself in your shopper’s shoes, and then do a little research. For example, if you’re selling educational videos, your shoppers might be looking for tools for visual learning. Find 5 different ways to search for that problem or solution. What other terms show up on those pages? A little research can help you go a long way when it comes to finding great keywords to help boost your SEO.
Best Tools For Building SEO
There are plenty of professional services that can help businesses discover relevant keywords, but the most effective tool is completely free.
The Google AdWords Keyword Planner is designed to help people come up with potential keywords for Google AdWords campaigns but provides helpful information for those who want to discover relevant keywords. The first step is to visit the Keyword Planner and sign in with your Google account.
To find relevant keywords, click on the box labeled “Search for new keywords…”
In the field labeled “Your product or service,” enter a relevant search term to the product you are trying to market. In this example, we used “cursive practice worksheets.” The other targeting and customize options can be used at your own discretion, but are not necessary.
Once you click “get ideas,” you will be brought to a screen with a lot of information. You can see monthly trends and statistics about the search term you entered, but what you really want to pay attention to is the Keyword (by relevance) section at the bottom of the page.
Once you get to the Keyword section, you can see a large list of keywords related to the one you searched for, the amount average monthly searches each term has, the competition, and the suggested bid (which is only relevant if you want to create an AdWords campaign). You can also sort this chart by each of the headers.
The Perfect Balance
Now that you have this long list of relevant keywords, it’s time to figure out which ones you want to focus on in your product listing. Most experts suggest you pick one target keyword, and around 3 similar keywords. The target keyword should be the one term you want to have the best results for, and will be the driving force of your page’s text, and the similar keywords will help support the main keyword.
Now that you have all of your keywords chosen, you’re ready to go in and set up your page for SEO success.
Now’s the time to edit existing pages for the listings you want to push traffic to. The best area to implement your keywords is in your Educents product description. Create a description that gets straight to-the-point. In two or three sentences, explain how your product solves a shopper’s problems or meets their needs. Include the target keyword in the first sentence.
Next, optimize the longer description by expanding on the ideas you introduced in the short one. Include your target keyword again, as well as your supporting keywords. There is no minimum for how often a keyword should appear for good SEO, but make sure not to “keyword stuff,” or overuse any keyword or else Google will think there’s something suspicious there. A good rule of thumb is that it should not appear more than once per 100 words.
There are tons of places on a product page that can be optimized for SEO. Not just the text in the descriptions, but areas like image file names, or even the names of your products can be optimized for SEO. Next time you are introducing a new product to the Educents marketplace, think about the SEO first and you’ll realize it can be incorporated into a lot of steps of the process.
About the Blogger
Ben Pack is a content marketing associate for Educents. He specializes in writing and editing for the Educents blog, SEM, and looking at pictures of very large dogs.
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