How Rock ‘N Learn Increased Sales 20x through Educents Facebook Advertising

 Highlights

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  • 20x increase in sales from previous week

  • 7x return on investment

  • Extensive engagement with 978 total reactions, likes and shares

 
 
 

Challenges

 

Rock ‘N Learn, a company that creates fun music-based learning programs and DVDs, is a well-known brand with Educents members. Sales for Rock ‘N Learn on Educents have come somewhat organically, but recently after a month of watching sales decrease week over week, Rock ‘N Learn was looking for a way to turn things around.  Since mothers make up majority of Educents’ sales, the Educents team suggested utilizing the power of their Facebook community of mothers to bring back momentum.

 

Solution

 

Educents ran a Freebie Friday/Markdown Monday promotion on the Educents Facebook page that starts off with a Friday giveaway and Monday Sale.Facebook

The campaign began with the Freebie Friday contest offering 4 DVDs of 1 lucky winner’s choice. To enter to win, Facebook followers could like the post, comment, or share it on their page. The post’s engagement and shares were impressive, and generated great traffic for Rock ‘N Learn’s storefront throughout the weekend.

For those who didn’t win or enter the Freebie Friday contest, the Markdown Monday sale was announced on Educents Facebook page letting followers know that Rock ‘N Learn’s products were 50% off.

 

“We have been thrilled with the results of Rock ‘N Learn’s Freebie Friday/Markdown Monday promotion. Its success has opened the door for us to partner with Educents in other marketing opportunities and build brand awareness for long-term growth. Of all the marketing opportunities, this is what I would recommend first.

What made this promotion so successful for us? I think the first key is to think big and provide a truly compelling offer. We decided to give away 4 DVDs (instead of just one) and let the winner choose from our full product line. This not only made the offer more enticing, it encouraged customers to take a serious look at all the products we have to offer. To follow up, we made the Markdown Monday a steep 50% off. And wow, did we discover the elasticity of demand! Sales soared.”

– Michelle Chandler, Sales & Marketing at Rock ‘N Learn

 

Benefits

 

This campaign resulted in Rock ‘N Learn’s biggest sales week ever on Educents.  Engagement on the posts totaled 544 likes, 293 comments, and 141 shares, giving Rock ‘N Learn extensive exposure with their target audience.

Revenue generated was impressive as well, with a 20x increase in sales from the previous week and a 7.7x ROI on the campaign.

 

How can your business benefit from Facebook?

 

Facebook is currently one of the most powerful and meaningful channels for getting your brand in front of mothers.  Many successful businesses rely on Facebook as their primary revenue driver. It seems easy enough to schedule a few posts a day about your product to generate steady traffic and revenue, but it’s no walk in the park.

Leveraging Facebook’s potential can be really difficult– building a quality following and newsfeed is time consuming, Facebook algorithms can prevent your posts from reaching your full audience, and you have to compete with the hundreds to thousands of marketing messages mothers see each day.

This is where Educents can help. Our dedicated social media team has developed a significant following that is highly engaged making our weekly reach between 2 and 3 million mothers.  Educents has reached this success by posting blog reviews from influential mothers, sharing funny content mothers can relate to, and hosting weekly contests and surprise sales like Freebie Friday and Markdown Monday. The Educents Facebook community continues to thrive and grow.

 


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“I must say Educents has done an excellent job growing a vibrant community on social media with engaging content. However, I did not realize how powerful it was until our Freebie Friday/Markdown Monday promotion.”

– Michelle Chandler, Sales & Marketing at Rock ‘N Learn

 

 

We have a few different options to choose from for marketing your storefront and products via the Educents Facebook page. To learn more, you can click here to see the full range of options, or email Kathryn@Educents.com to develop a custom plan and strategy.

 

 


 

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